Fishers Island Lemonade's Expanded Line Shares Premium Refreshers
Laura McQuarrie — April 12, 2021 — Lifestyle
References: filemonade & prnewswire
For the first time since the brand launched in 2014, Fishers Island Lemonade is expanding its line with four new varieties: Spiked Tea, Pink Flamingo, Fizz and Spirit Pops. The full-flavor cocktails in cans are spiked lemonades that appeal to a wide range of consumers, especially those who are looking for a convenient way to consume a refreshing spiked summer beverage.
The canned cocktails from the brand set themselves apart with a dual-spirits base of premium vodka, barrel-aged whiskey, lemon and honey. While Fishers Island Spiked Tea is a new take on the classic half-and-half lemonade and black tea, Fishers Island Fizz stands out as a lighter and refreshing version of the original premium vodka and barrel-aged whiskey spiked lemonade recipe. Fishers Island Frozen Spirit Pops rounds out the new offering by capturing the taste of frozen spirit pops.
The canned cocktails from the brand set themselves apart with a dual-spirits base of premium vodka, barrel-aged whiskey, lemon and honey. While Fishers Island Spiked Tea is a new take on the classic half-and-half lemonade and black tea, Fishers Island Fizz stands out as a lighter and refreshing version of the original premium vodka and barrel-aged whiskey spiked lemonade recipe. Fishers Island Frozen Spirit Pops rounds out the new offering by capturing the taste of frozen spirit pops.
Trend Themes
1. Canned Cocktail Boom - The expanding line of Fishers Island Lemonade shows the trend of consumers looking for convenient and flavorful ways to consume alcoholic beverages.
2. Premiumization of Ready-to-drink Cocktails - Fishers Island Lemonade's use of a dual-spirits base of premium vodka and barrel-aged whiskey reflects the trend of consumers willing to pay for higher-quality ingredients in their ready-to-drink cocktails.
3. Innovation in Cocktail Flavors - The new varieties from Fishers Island including Spiked Tea, Pink Flamingo, Fizz, and Frozen Spirit Pops show the trend of innovation in creating unique and interesting flavor combinations for canned cocktails.
Industry Implications
1. Alcoholic Beverages and Canned Cocktails - There is an opportunity for further innovation in the alcoholic beverages industry to offer more options for consumers seeking convenient and flavorful ways to consume alcoholic beverages.
2. Premium Spirits and Ingredients - There is an opportunity for premium spirits and ingredients companies to partner with ready-to-drink cocktail manufacturers to cater to consumers willing to pay for higher quality ready-to-drink cocktails.
3. Frozen Dessert and Beverage Industry - There is an opportunity for the frozen dessert and beverage industry to create more innovative and unique frozen spirit pop flavors and capitalize on the trend of nostalgia-inducing alcoholic treats.
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