These Flying Embers Beverages Come in Two Options
Michael Hemsworth — July 23, 2022 — Marketing
References: flyingembers & foodbev
These Flying Embers cocktail-inspired drinks are a new line of sparkling refreshments for consumers to enjoy in place of the conventional ready-to-drink (RTD) beverages on the market.
The drinks come in two options including the Sparkling Mojito Variety Pack and the Sparkling Margarita Variety Pack, which are each packed with three flavors. The Sparkling Mojito Variety Pack features Watermelon, Lime and Mango, while the Sparkling Margarita Variety Pack boasts Blood Orange Pomegranate, Classic Lime and Strawberry Guava. The drinks are arriving at select retailers in the US, and are free from artificial flavors, artificial colors and sugar.
Founder and CEO Bill Moses commented on the new Flying Embers cocktail-inspired drinks saying, "We recognised the need to reimagine what a canned cocktail could be. In theory, it’s great to envision a couple of shots of a spirit mixed with fresh juice in a can, but that’s unfortunately not the reality. Many of the RTDs on the market positioning themselves as better-for-you are, in fact, full of syrups, colours, stabilisers and other junk because fresh cocktails simply do not hold up to being packaged.”
The drinks come in two options including the Sparkling Mojito Variety Pack and the Sparkling Margarita Variety Pack, which are each packed with three flavors. The Sparkling Mojito Variety Pack features Watermelon, Lime and Mango, while the Sparkling Margarita Variety Pack boasts Blood Orange Pomegranate, Classic Lime and Strawberry Guava. The drinks are arriving at select retailers in the US, and are free from artificial flavors, artificial colors and sugar.
Founder and CEO Bill Moses commented on the new Flying Embers cocktail-inspired drinks saying, "We recognised the need to reimagine what a canned cocktail could be. In theory, it’s great to envision a couple of shots of a spirit mixed with fresh juice in a can, but that’s unfortunately not the reality. Many of the RTDs on the market positioning themselves as better-for-you are, in fact, full of syrups, colours, stabilisers and other junk because fresh cocktails simply do not hold up to being packaged.”
Trend Themes
1. Organic RTD Beverages - There is a need for organic and healthier ready-to-drink beverage options that are free from artificial flavors, colors, and added sugars.
2. Cocktail-inspired Drinks - Consumers are looking for more unique and interesting beverage options that offer innovative flavors and experiences.
3. Sparkling Refreshments - There is an opportunity to introduce sparkling versions of popular cocktails as a more refreshing and effervescent alternative to traditional ready-to-drink options.
Industry Implications
1. Alcoholic Beverages - There is a need for disruptive innovation in the alcoholic beverage industry that offers healthier and more environmentally responsible options.
2. Canned Beverages - There is an opportunity for innovation in the canned beverage industry that offers more interesting and unique options for consumers seeking convenience and portability.
3. Natural Food and Beverage - There is a demand for more natural and organic food and beverage options that are better for consumers and the environment, presenting an opportunity for disruptive innovation.
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