Sea moss enters the personal care industry in the form of cosmetics and supplements
Trend - Sea moss is becoming the newest "natural" trend in the personal care space, with everything from skincare products to supplements incorporating the ingredient for its soothing and energizing benefits.
Insight - Consumers' trust in "natural" ingredients comes from the familiarity these ingredients offer them. Knowing that something is grown outdoors with limited processing makes them more comfortable with applying it topically, or ingesting it. Brands that use and market natural ingredients are therefore more trustworthy to these consumers.
Insight - Consumers' trust in "natural" ingredients comes from the familiarity these ingredients offer them. Knowing that something is grown outdoors with limited processing makes them more comfortable with applying it topically, or ingesting it. Brands that use and market natural ingredients are therefore more trustworthy to these consumers.
Workshop Question - How is your brand establishing trust among its customers?
Trend Themes
1. Natural Ingredients - Consumers trust in natural ingredients due to the familiarity these ingredients offer them, making them more comfortable with applying topically or ingesting. Brands that use and market natural ingredients are therefore seen as more trustworthy to these consumers.
2. Water-activated Skincare - Water-activated skincare products are gaining popularity. Brands can consider incorporating ingredients like Irish moss to create unique and innovative products that are both effective and gentle.
3. Premium Men's Skincare - There is a growing demand for clean and natural men's skincare products. Brands can develop organic and wild-harvested botanicals based skincare for men to capture this market.
Industry Implications
1. Personal Care - Companies creating personal care products can benefit from the growing demand for natural ingredients and water-activated skincare.
2. Supplements - Brands creating supplements can incorporate natural ingredients such as sea moss and market them towards those looking to improve their cognitive functions or overall immune system.
3. Haircare - Haircare brands can create innovative products like detangling nectars that incorporate sea moss to offer consumers with curly and coily hair natural and effective solutions for hair management.
