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Personal Promotion

Brands are finding increasingly creative ways to target clients

Implications - Small companies in large industries like design, banking and media require a more memorable form of promotion in order to stand out from their competitors -- and brands are increasingly turning to personalization to do this. By creating individualized promotional packaging that humanizes them from the perspective of clients and prospects, these companies are more likely to maintain a high retention rate.
Workshop Question - What could you do to let consumers impress their own personality onto your brand?
Trend Themes
1. Personalized Promotion - Companies are increasingly turning to personalization in order to create memorable forms of promotion for clients and prospects.
2. Distinctive Brand Identity - Creating a unique and memorable brand identity has become increasingly important for businesses seeking to differentiate themselves from competitors.
3. Sophisticated Welcome Gifts - Providing clients with sophisticated welcome gifts has become a way for businesses to leave a positive impression of their brand and promote themselves in a unique way.
Industry Implications
1. Design - Personalized and distinctive branding is increasingly important for small companies in design industries seeking to stand out from competitors.
2. Banking - Providing clients with sophisticated welcome gifts has become a way for banks to leave a positive impression of their brand and set the tone for superior service and consideration.
3. Marketing - Creating a unique and memorable brand identity has become increasingly important for businesses seeking to differentiate themselves from competitors in crowded marketing fields.
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
240,849 Total Clicks
Date Range:
Jun 16 — Nov 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Self-Promoting Designer Packages
Self-Promoting Designer Packages
This Designer Created a Gift Box Filled with a Resume and Letter
Self-promoting is not always viewed as a positive practice, but the way Liza Pederson has curated her personal brand identity allows her to stand out from other designers in the industry. The idea... MORE
Client-Targeting Welcome Gifts
Client-Targeting Welcome Gifts
The Umpqua Bank Provides Its Customers with Welcome Kits
In order to leave clients and potential clients with a good impression of their brand and business, the Umpqua Private Bank provides them with welcome gifts. The kits were designed by the agency &#... MORE
Stark Design Studio Branding
Stark Design Studio Branding
Ori Studio's Visual Identity is Displayed in a Monochromatic Palette
Ori Studio’s visual identity is stark and monochromatic, spotlighting the creative agency’s contemporary design aesthetic. Displayed in a palette of black and white tones, the brand’... MORE
Interactive Branding Identities
Interactive Branding Identities
A Graphic Designer Has Created His Own Personal Brand Identity
London-based graphic designer and illustrator ‘Rhox’ formulated his own personal brand identity that is equal parts professional, attractive and interactive. The artist based the... MORE
Architectural Food Gifts
Architectural Food Gifts
These Gift Sets Were Designed to Promote a Property Development Firm
These architectural food gift sets come in the form of food that has been shaped to look like various architectural structures. The sets were designed for the property developer ‘Noble... MORE
Edible Chocolate Holiday Cards
Edible Chocolate Holiday Cards
This Design Studio Created a Gold Chocolate Holiday Card
This gold chocolate branding was designed to promote the creative agency ‘EME Design Studio.’ As the holidays fast approach, brands and businesses are looking towards the future in... MORE
Sophisticated Wedding Video Sets
Sophisticated Wedding Video Sets
This Delivery Box Holds Married Couples' Wedding Memeories
Wedding videos are a very special part of couples’ marriages as they capture the best memories of the day and this delivery box packages those videos in a way that is contemporary and... MORE

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