Brands are finding increasingly creative ways to target clients
Implications - Small companies in large industries like design, banking and media require a more memorable form of promotion in order to stand out from their competitors -- and brands are increasingly turning to personalization to do this. By creating individualized promotional packaging that humanizes them from the perspective of clients and prospects, these companies are more likely to maintain a high retention rate.
Workshop Question - What could you do to let consumers impress their own personality onto your brand?
Trend Themes
1. Personalized Promotion - Companies are increasingly turning to personalization in order to create memorable forms of promotion for clients and prospects.
2. Distinctive Brand Identity - Creating a unique and memorable brand identity has become increasingly important for businesses seeking to differentiate themselves from competitors.
3. Sophisticated Welcome Gifts - Providing clients with sophisticated welcome gifts has become a way for businesses to leave a positive impression of their brand and promote themselves in a unique way.
Industry Implications
1. Design - Personalized and distinctive branding is increasingly important for small companies in design industries seeking to stand out from competitors.
2. Banking - Providing clients with sophisticated welcome gifts has become a way for banks to leave a positive impression of their brand and set the tone for superior service and consideration.
3. Marketing - Creating a unique and memorable brand identity has become increasingly important for businesses seeking to differentiate themselves from competitors in crowded marketing fields.
7 Featured, 61 Examples:
241,785 Total Clicks
Date Range:
Jun 16 — Nov 16
Trending:
Warm
Consumer Insight Topics:
