Colman's New Ad Highlights the Strength of Its Mustard
Katherine Pendrill — September 13, 2016 — Marketing
The English mustard brand Coleman's recently launched a new ad campaign to highlight the strength of its mustard. With the growing demand for spicy and flavorful condiments, the new ads perfectly convey the fact that Coleman's brings the heat.
The new TV and print campaign consists of several ads that show scenarios in which mustard fans have gone a bit too far with the condiment. In one ad, a father is seen gargling in a kiddie bowl after topping his hot dog with a bit too much of the condiment. The ad ends with the tongue-in-cheek tagline "Easy Does It."
The new campaign helps Coleman's revamp its brand identity for a new generation by focusing on the distinct heat of its product.
The new TV and print campaign consists of several ads that show scenarios in which mustard fans have gone a bit too far with the condiment. In one ad, a father is seen gargling in a kiddie bowl after topping his hot dog with a bit too much of the condiment. The ad ends with the tongue-in-cheek tagline "Easy Does It."
The new campaign helps Coleman's revamp its brand identity for a new generation by focusing on the distinct heat of its product.
Trend Themes
1. Spicy Condiment Craze - The growing demand for spicy and flavorful condiments presents an opportunity for companies to innovate and create unique products in this category.
2. Bold Advertising Strategies - Companies can disrupt the advertising landscape by creating provocative and humorous ads that capture the audience's attention and differentiate their brand.
3. Brand Revitalization Through Authenticity - Rebranding efforts that highlight the distinctive qualities and heritage of a product can attract a new generation of consumers seeking unique experiences.
Industry Implications
1. Condiment Manufacturing - Condiment manufacturers can explore new flavor profiles and product innovations to meet the growing demand for spicy and flavorful condiments.
2. Advertising and Marketing - The success of Coleman's bold advertising campaign demonstrates the potential for other companies in the industry to adopt creative strategies that grab attention and connect with consumers.
3. Food and Beverage - The trend towards unique and spicy condiments presents opportunities for food and beverage companies to collaborate with condiment brands or develop their own products to meet consumer preferences.
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