This Seafood Restaurant Features a Tropically-Themed Visual Identity
Jana Pijak — June 11, 2016 — Marketing
References: behance.net
EL PORTAL's brand identity brings the seafood restaurant's tropical theme to life and is the work of graphic designer Miguel Basurto. Based in Aguascalientes, Mexico, Basurto experiments with nautical motifs and creates promotional materials that are accented with a myriad of fun illustrations and patterns.
The playful collages are comprised of fish and lobster creatures that are showcased alongside seashell, flag and ship wheel shapes. These collages are also accented with stripes, a timeless pattern that is synonymous with nautical style. The fun illustrations are not only featured on EL PORTAL's menus but also adorn the seafood restaurant's business cards, in-house stationary and other promotional materials.
Based in Mexico, this restaurant's brand identity is made fresh and vibrant, representing the eatery's fresh seafood range, core values and its modern design vision.
The playful collages are comprised of fish and lobster creatures that are showcased alongside seashell, flag and ship wheel shapes. These collages are also accented with stripes, a timeless pattern that is synonymous with nautical style. The fun illustrations are not only featured on EL PORTAL's menus but also adorn the seafood restaurant's business cards, in-house stationary and other promotional materials.
Based in Mexico, this restaurant's brand identity is made fresh and vibrant, representing the eatery's fresh seafood range, core values and its modern design vision.
Trend Themes
1. Nautical-themed Restaurant Branding - There is an opportunity for graphic designers to experiment with nautical motifs to create playful and vibrant branding for seafood restaurants.
2. Illustrative Promotional Materials - There is a trend in using fun illustrations and collages on menus, business cards, stationary, and other promotional materials in the food industry.
3. Tropical Design Vision - There is a growing trend to use tropical-themed visuals to create fresh, vibrant restaurant branding.
Industry Implications
1. Hospitality Industry - Restaurants, hotels, and resorts can benefit from using bright and lively branding to attract customers and create a fun, memorable experience.
2. Graphic Design Industry - Graphic designers can experiment with nautical and tropical themes to create visually engaging graphics for various industries, including food and beverage.
3. Printing Industry - There is an opportunity for printers to offer customized printing services for promotional materials that feature fun illustrations and collages.
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