These Romantic Shampoos Stand Out in a Highly Populated Market
Mishal Omar — August 16, 2016 — Fashion
References: raisonpure & packagingoftheworld
There is no shortage of shampoo and other hair care products and brands on the market, but these shampoo labels make the 'Franck Provost' brand stand out.
The packaging was designed by creative agency 'Riason Pure' and consists of vibrant metallic graphics and accents on an otherwise simple, black and white backdrop. With heart-shaped metallic graphics that feature the name 'J'aime my...' along with labeling that matches the graphics, this brand has managed to create eye-catching labels that capture consumers' attention. While many shampoo labels on the market are unable to offer unique branding, this company provides something that stands out on drug store shelves.
These shampoos do not only feature unique labels but are also functionally different from most others on the market.
The packaging was designed by creative agency 'Riason Pure' and consists of vibrant metallic graphics and accents on an otherwise simple, black and white backdrop. With heart-shaped metallic graphics that feature the name 'J'aime my...' along with labeling that matches the graphics, this brand has managed to create eye-catching labels that capture consumers' attention. While many shampoo labels on the market are unable to offer unique branding, this company provides something that stands out on drug store shelves.
These shampoos do not only feature unique labels but are also functionally different from most others on the market.
Trend Themes
1. Vibrant Metallic Graphics - The use of vibrant metallic graphics on shampoo labels presents an opportunity for brands to create eye-catching packaging that stands out in a crowded market.
2. Unique Branding - Shampoo brands can differentiate themselves by offering unique branding through distinctive labels that capture consumers' attention.
3. Functional Differentiation - Brands can explore functional innovations in shampoo formulas to differentiate themselves from competitors in the market.
Industry Implications
1. Hair Care Products - The hair care products industry can leverage vibrant metallic graphics on labels to create visually appealing packaging that enhances brand recognition and consumer interest.
2. Creative Agencies - Creative agencies specializing in packaging design have the opportunity to collaborate with shampoo brands to develop unique and eye-catching labels that resonate with consumers.
3. Cosmetics Retail - Cosmetics retail stores can benefit from showcasing shampoo brands with distinctive metallic labels, attracting customers' attention and increasing sales.
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