The Modern Flower Co. Branding is Geometrically Modern
Michael Hemsworth — September 26, 2016 — Marketing
References: afom.au & thedieline
Drawing inspiration from the trellises that would be found in a garden or greenhouse, The Modern Flower Co. branding is focused on being modern and contemporary for urban shoppers.
The branding for the London-based florist brand is the design work of the Australia-based A Friend of Mine Design Studio and highlights a rather dainty aesthetic. Powder pinkwith green, white and black accents are observed throughout the branding design.
Being that the purchases made at a florist are often not for the purchaser, the packaging needs to satisfy the consumer in the moment as well as being suitable to give as a gift. The Modern Flower Co. packaging and branding maintains this balance with a series of quirky finishing touches that make it as beautiful as the very flowers it packages.
The branding for the London-based florist brand is the design work of the Australia-based A Friend of Mine Design Studio and highlights a rather dainty aesthetic. Powder pinkwith green, white and black accents are observed throughout the branding design.
Being that the purchases made at a florist are often not for the purchaser, the packaging needs to satisfy the consumer in the moment as well as being suitable to give as a gift. The Modern Flower Co. packaging and branding maintains this balance with a series of quirky finishing touches that make it as beautiful as the very flowers it packages.
Trend Themes
1. Geometric Florist Branding - Designers can create modern and contemporary floral branding using geometric shapes and dainty aesthetics.
2. Innovative Floral Packaging - Florists can create unique and quirky packaging designs that are beautiful and suitable for gifting.
3. Urban Garden-inspired Design - Designers can draw inspiration from city gardens to create modern branding for urban florists.
Industry Implications
1. Florist Industry - Florists can attract urban customers with modern branding and innovative packaging designs.
2. Graphic Design Industry - Graphic designers can explore new and creative ways to combine geometric shapes and floral aesthetics in branding projects.
3. Packaging Industry - Packaging companies can offer unique and quirky packaging options for florists and other gift-giving industries.
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