This Branding Gives Feminine Products a Luxurious Look
Mishal Omar — September 14, 2016 — Lifestyle
References: graphicdesign.dawsoncollege.qc & retaildesignblog.net
This tampon packaging was designed to provide discretion for women and girls who experience periods.
The sophisticated black, white and gray branding that makes up the 'Once a Month' brand identity is such that women and girls are able to be as discreet as possible when carrying these feminine hygiene products around. While it should not be a problem, the taboo surrounding periods is particularly strong in some regions and this tampon packaging avoids the garish branding that makes others stand out. The boxes are simply designed with small minimal writing and images of various phases of the moon to suggest products designed for light or heavy flows.
This branding is able to provide discretion but also evoke a sense of pride and solidarity with other women -- with the aim of creating a community that focuses on sharing information on women's health.
The sophisticated black, white and gray branding that makes up the 'Once a Month' brand identity is such that women and girls are able to be as discreet as possible when carrying these feminine hygiene products around. While it should not be a problem, the taboo surrounding periods is particularly strong in some regions and this tampon packaging avoids the garish branding that makes others stand out. The boxes are simply designed with small minimal writing and images of various phases of the moon to suggest products designed for light or heavy flows.
This branding is able to provide discretion but also evoke a sense of pride and solidarity with other women -- with the aim of creating a community that focuses on sharing information on women's health.
Trend Themes
1. Discreet Feminine Hygiene Packaging - Brands can innovate by designing minimalist and sophisticated packaging for feminine hygiene products that provides discretion and avoids the taboo surrounding periods.
2. Moon Phases Design - Designers can incorporate lunar references on product packaging to suggest different menstrual flows and provide product differentiation for consumers.
3. Community Building Through Health Education - Innovative businesses can build a community by creating spaces where women can share information and learn about their health together.
Industry Implications
1. Feminine Hygiene - Feminine hygiene brands can capitalize on this trend by innovating in their packaging design and community building efforts to provide a unique and empowering experience for their consumers.
2. Design - Design firms can offer branding and packaging solutions that cater to the need for discreet and minimalist feminine hygiene products, with a focus on appealing to women's aesthetic preferences.
3. Healthcare Education - Educational institutions and healthcare providers can collaborate with feminine hygiene brands to promote health education and create a community platform for women to learn from experts and each other.
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