Cocktail-related innovations are becoming automated to perfect flavor
Implications - The alcohol industry is getting creative with tech-driven tools that enhance the process and end result of cocktail-making by assuring consistency. In addition to being an extension of DIY alcohol culture, this shift emphasizes the focus on accessibility and consistency through automation, and as a result, connects with a larger group of consumers.
Workshop Question - Automation can be used in both the creation, distribution and functionality of products, which of these avenues could you implement (more) automation within your brand? How?
Trend Themes
1. Automated Cocktail Machines - Automated cocktail machines that offer efficiency, consistency, and the capability to reduce waste, first-mover advantages.
2. Pre-mixed Cocktail Pods - Pre-mixed cocktail pods that offer convenience for at-home bartenders, impulse purchases, and bundling strategies.
3. Liquor Freezing Systems - Liquor freezing systems that retain flavor, improve drinking quality, and provide aesthetically appealing beverages.
Industry Implications
1. Hospitality Industry - The hospitality industry can further leverage technology to enhance customer experience and differentiate themselves.
2. Consumer Packaged Goods (CPG) Industry - The CPG industry can expand on product offerings and focus on changing consumer preferences that demand convenience, personalization, and sustainable solutions.
3. Robotics and Automation Industry - The robotics and automation industry can apply their technologies to new sectors such as the foodservice industry that can benefit from their innovations to improve speed, accuracy, and cost-efficiency.
