These Maple Syrups Were Created as Gifts by a Design Agency
Mishal Omar — September 27, 2016 — Marketing
References: packagingoftheworld
The brand-promoting maple syrups by the creative agency 'Believe In' were designed to send to clients, prospects and friends of the studio.
Wanting to celebrate the launch of their new Canadian studio, Believe In chose to design a limited-edition maple syrup bottles titled 'Uproot.' The syrups not only function as gifts for the agency to give to clients and potential prospects, but are also able to promote the brand's ability to design elegant packaging. The Uproot syrups come in cylindrical glass bottles and feature minimalist labels -- a far cry from the traditional or rustic branding with which most maple syrups are packaged.
The brand-promoting syrups function as both a gift and an example of the agency's potential.
Wanting to celebrate the launch of their new Canadian studio, Believe In chose to design a limited-edition maple syrup bottles titled 'Uproot.' The syrups not only function as gifts for the agency to give to clients and potential prospects, but are also able to promote the brand's ability to design elegant packaging. The Uproot syrups come in cylindrical glass bottles and feature minimalist labels -- a far cry from the traditional or rustic branding with which most maple syrups are packaged.
The brand-promoting syrups function as both a gift and an example of the agency's potential.
Trend Themes
1. Limited-edition Packaging - Creative agencies can capitalize on the trend of designing limited-edition packaging to serve as both a gift and promotional tool for their brand.
2. Minimalist Branding - The trend towards minimalist branding in unexpected industries, such as syrup packaging, presents an opportunity for companies to differentiate themselves from their competitors.
3. Branded Gift-giving - Brands can promote themselves through branded gift-giving, using products that reflect their brand values and aesthetics to generate buzz and excitement.
Industry Implications
1. Packaging Design - Packaging companies can seize upon the trend of limited-edition packaging design to offer unique and customizable options for clients promoting their brand or special events.
2. Food and Beverage - Food and beverage companies can disrupt traditional packaging and branding in their industry by adopting more minimalist designs to attract modern customers.
3. Marketing and Advertising - Marketing and advertising agencies can create branded gift packages that showcase their creativity and design skills, while promoting client brands to their target audiences.
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