The Hatchbox Brand Identity Fuses Functional and Vibrant Accents
Jana Pijak — September 13, 2016 — Marketing
References: behance.net
Conceived by Mumbai-based graphic designer Brinda Khandelwal, the Hatchbox subscription branding consists of vivid signage and collapsible box packaging. Sure to appeal to design enthusiasts, Hatchbox is a monthly craft box delivery that features a myriad of fun art supplies like yarn, ribbon, rope and fabric among others. The subscription allows members to easily create their very own step-by-step DIY projects and features fun packaging that doubles as storage for their craft supplies.
Each Hatchbox package is made from eco-friendly and reusable cardboard and is collapsible for easy assembly or recycling. In addition to featuring the brand's colorful insignia, each box is also accented with illustrated visuals of art tools, glue, yarn and scissors among other symbols that are synonymous with crafting,
Each Hatchbox package is made from eco-friendly and reusable cardboard and is collapsible for easy assembly or recycling. In addition to featuring the brand's colorful insignia, each box is also accented with illustrated visuals of art tools, glue, yarn and scissors among other symbols that are synonymous with crafting,
Trend Themes
1. Collapsible Packaging - Exploring the concept of collapsible, eco-friendly packaging solutions for subscription services presents opportunities for sustainable innovation.
2. Vibrant Branding - Emphasizing on bright, vivid and vibrant branding motifs can help subscription services to stand apart in a crowded market space.
3. DIY Subscription Boxes - Creating designs that cater to the preferences of DIY enthusiasts and supplying them with engaging, substantive content presents lucrative opportunities for subscription box innovators.
Industry Implications
1. Art Supplies - Subscription-based delivery models present lucrative opportunities for art supply companies to cater to craft enthusiasts and DIY hobbyists in a recurring revenue model.
2. Online Crafts Marketplaces - Offering end-to-end services in the form of subscription boxes can help online crafts marketplaces to build loyal, returning customers and explore new verticals.
3. Eco-friendly Packaging - Manufacturing companies that specialize in creating eco-friendly packaging solutions can collaborate with subscription-based businesses to explore disruptive innovation opportunities.
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