Melanie's Medleys Makes Nourishing Ready-to-Eat Breakfasts
Laura McQuarrie — October 15, 2016 — Lifestyle
References: melaniesmedleys & trndmonitor
These ready-to-eat breakfast bowls from Melanie's Medleys introduce convenient, healthy and flavorful ways to enjoy a nourishing morning meal on the go. Varieties include decadent flavors like Chocolate, Coconut & Almond, as well as Peanut Butter Chocolate Chip, which are enriched with nutrient-dense grains like freekeh, farro, barley and quinoa, as well as an almond or coconut milk base.
Unlike other breakfast bowls that are packaged in similar ways, these ones are ready to eat cold, so all a consumer needs to do is peel back the protective top label and dig in with a spoon—at any time of the day.
Ultra-portable ready-to-eat meals of this kind are favored by a wide range of consumers who now tend to plan their days around activities over mealtimes.
Unlike other breakfast bowls that are packaged in similar ways, these ones are ready to eat cold, so all a consumer needs to do is peel back the protective top label and dig in with a spoon—at any time of the day.
Ultra-portable ready-to-eat meals of this kind are favored by a wide range of consumers who now tend to plan their days around activities over mealtimes.
Trend Themes
1. Ready-to-eat Breakfast Bowls - Disruptive innovation opportunity: Develop new flavors and ingredient combinations to cater to different dietary preferences and create a unique breakfast experience.
2. Convenient On-the-go Meals - Disruptive innovation opportunity: Create innovative packaging solutions that enhance portability and ease of consumption for busy individuals.
3. Healthy Grain-based Foods - Disruptive innovation opportunity: Experiment with lesser-known ancient grains and alternative milk bases to offer nutritious and diverse breakfast options.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Integrate smart packaging technologies to extend shelf life while ensuring freshness and food safety in ready-to-eat meals.
2. Convenience and Snack Foods - Disruptive innovation opportunity: Develop mini-sized breakfast bowls as a portion-controlled snacking alternative, tapping into the growing demand for healthy snacks.
3. Plant-based Foods - Disruptive innovation opportunity: Explore plant-based milk alternatives and incorporate them into breakfast bowl offerings to cater to vegan and lactose-intolerant consumers.
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