The Chicago Town Dessert Treat Pizza Features an Array of Treats
Michael Hemsworth — October 14, 2016 — Lifestyle
References: chicagotown & foodbev
The frozen pizza is the quintessential meal for college students and those looking for a fast meal, but the Chicago Town Dessert Treat Pizza looks to help change perceptions. A limited-edition pizza that's set to launch in the UK, the dessert pizza is described as indulgent, but this doesn't quite scratch the surface.
The frozen dessert pizza from Chicago Town features a chocolate dough base as well as three different kinds of chocolate as toppings including milk, dark and white varieties. The dessert pizza makes a great accompaniment to the brands other pizza options as a delicious way to enjoy a treat after the meal.
The Chicago Town Dessert Treat Pizza is explained by the Senior Brand Manager for Chicago Town at Dr. Oetker, Richard Cooper, when he said, "It’s a natural extension to our pizza range and supports the big night in treat occasion. The limited-edition packaging will stand out in freezers and make Chicago Town the obvious choice for frozen pizza fans looking to satisfy their sweet tooth."
The frozen dessert pizza from Chicago Town features a chocolate dough base as well as three different kinds of chocolate as toppings including milk, dark and white varieties. The dessert pizza makes a great accompaniment to the brands other pizza options as a delicious way to enjoy a treat after the meal.
The Chicago Town Dessert Treat Pizza is explained by the Senior Brand Manager for Chicago Town at Dr. Oetker, Richard Cooper, when he said, "It’s a natural extension to our pizza range and supports the big night in treat occasion. The limited-edition packaging will stand out in freezers and make Chicago Town the obvious choice for frozen pizza fans looking to satisfy their sweet tooth."
Trend Themes
1. Indulgent Frozen Dessert Pizzas - Disruptive innovation opportunity: Creating unique and indulgent dessert pizzas by combining traditional pizza elements with decadent toppings.
2. Expansion of Dessert Pizza Market - Disruptive innovation opportunity: Tapping into the growing demand for sweet and indulgent frozen desserts by introducing more variety and unique flavors in the frozen dessert pizza market.
3. Brand Extension and Differentiation - Disruptive innovation opportunity: Expanding the brand appeal and creating a distinct identity by offering dessert pizzas as a complementary product to traditional pizza offerings.
Industry Implications
1. Frozen Food Industry - Disruptive innovation opportunity: Introducing innovative frozen dessert pizza options to cater to consumers seeking convenient and indulgent dessert choices.
2. Food Delivery Services - Disruptive innovation opportunity: Partnering with food delivery platforms to offer dessert pizzas as a unique and irresistible dessert option for customers ordering pizzas for home delivery.
3. Specialty Dessert Retailers - Disruptive innovation opportunity: Collaborating with specialty dessert retailers to incorporate frozen dessert pizzas into their product lineup, providing customers with a convenient and indulgent dessert option.
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