Beefeater 24's Botantical Beverage Swaps Tonic for Gin and Tea
Laura McQuarrie — October 20, 2014 — Lifestyle
References: supertuesday.se & thedieline
Rather than reintroducing a new spin on Gin and tonic, Beefeater 24 is introducing a Gin and tea beverage. The drink is made with a two handpicked botanicals, which have been infused in the drink for 24 hours, hence where Beefeater 24 gets its name from.
Taking inspiration from Asain patterns and woodens fans, the design builds off of the tradition of tea drinking. Packaging for Beefeater 24 was developed by SuperTuesday, in collaboration with Brand Union and Johanna Basford. When it's closed up, the box containing the bottle of gin loooks fairly ordinary, but it dramatically opens just like an Asian fan, revealing the bottle inside in a showy way that would make it a fantastic gift box for lovers of tea or gin.
Taking inspiration from Asain patterns and woodens fans, the design builds off of the tradition of tea drinking. Packaging for Beefeater 24 was developed by SuperTuesday, in collaboration with Brand Union and Johanna Basford. When it's closed up, the box containing the bottle of gin loooks fairly ordinary, but it dramatically opens just like an Asian fan, revealing the bottle inside in a showy way that would make it a fantastic gift box for lovers of tea or gin.
Trend Themes
1. Tea-infused Beverages - Opportunities for tea-infused alcoholic and non-alcoholic beverages that offer a unique twist on traditional drinks.
2. Botanical Cocktails - Innovation opportunities for creating botanical cocktails that highlight different flavor profiles and appeal to a wider audience.
3. Asian-inspired Packaging - Opportunities for packaging design that draws inspiration from Asian aesthetics and traditional tea drinking culture.
Industry Implications
1. Alcoholic Beverages - Innovation opportunities for the alcoholic beverage industry to incorporate tea and botanical flavors into spirits and cocktails.
2. Non-alcoholic Beverages - Opportunities for the non-alcoholic beverage industry to create tea-infused drinks that offer a unique flavor profile and healthier alternatives to sugary drinks.
3. Packaging Design - Innovation opportunities for packaging design in various industries to draw inspiration from Asian aesthetics and traditional tea drinking culture.
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