This Blood Donation Campaign Makes the Most of Twitter's 140 Characters
Laura McQuarrie — December 8, 2014 — Social Good
References: tweetdonate & adsoftheworld
In an attempt to encourage people donate blood more regularly in Brazil, a unique social donation campaign was set up by the Red Cross Pernambuco. 'Tweet Donate' has users visit the campaign site and type a message to share on Twitter as usual. For those who don't manage to use up the 140 character maximum that Twitter allows, Tweet Donate fills in the rest to spread awareness about the importance of donating blood. With space available, messages that are tacked onto tweets include tags like #doetweet and #tweetdonate, as well as shortened links directing other Twitter users back to the site.
The site keeps a tab on the number of characters that have been donated—well over 35,500—showing just how easy it is to share the message and donate blood.
The site keeps a tab on the number of characters that have been donated—well over 35,500—showing just how easy it is to share the message and donate blood.
Trend Themes
1. Social Media Donation Campaigns - Leveraging social media platforms for donation campaigns presents opportunities for raising awareness and increasing engagement.
2. Innovative Blood Donation Strategies - Creating unique and interactive strategies like the 'Tweet Donate' campaign can motivate people to donate blood regularly.
3. Gamification of Philanthropy - Integrating game mechanics in donation campaigns, such as tracking character donations, can make philanthropy more engaging and enjoyable for participants.
Industry Implications
1. Non-profit Organizations - Non-profit organizations can explore social media platforms as a channel to create innovative and interactive donation campaigns.
2. Healthcare - Healthcare industry can benefit from using gamified strategies to boost blood donation rates and promote a culture of regular donations.
3. Digital Marketing - Digital marketing professionals can utilize social media platforms and gamification techniques to develop impactful donation campaigns for their clients.
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