This Infographic Offers Tips on How to Keep Followers on Social Media
Alyson Wyers — April 15, 2015 — Social Media
References: blog.sumall & designtaxi
This infographic will help you keep followers on social media. From data analytics provider SumAll, 'Stop Being a Loser: 12 Tips to Avoid Social Churn' offers useful advice on retaining numbers in your social media community and keeping everyone happy.
To keep followers, don't overwhelm your audience with redundant posts, non-stop updates or with excessive hashtag use. When responding to users, reply within 30 minutes, address them directly and don't auto-tweet or auto DM. While you shouldn't tag without permission (or #tagforlikes), you should always add sources and descriptions about where you are getting your content from. Aim for an 80% entertain, 20% sell ratio and tweet with room to reply to encourage engagement. The infographic also suggests using ideal frequencies when posting to increase interaction.
To keep followers, don't overwhelm your audience with redundant posts, non-stop updates or with excessive hashtag use. When responding to users, reply within 30 minutes, address them directly and don't auto-tweet or auto DM. While you shouldn't tag without permission (or #tagforlikes), you should always add sources and descriptions about where you are getting your content from. Aim for an 80% entertain, 20% sell ratio and tweet with room to reply to encourage engagement. The infographic also suggests using ideal frequencies when posting to increase interaction.
Trend Themes
1. Reduced Posting Frequency - Businesses can disrupt social media by focusing on quality over quantity and reducing the frequency of their posts to avoid overwhelming their audience.
2. Real-time Responsiveness - Opportunities for disruptive innovation exist for companies that prioritize timely responses to their social media followers, aiming to reply within 30 minutes to enhance engagement and satisfaction.
3. Balanced Content Strategy - Business professionals can seize disruptive innovation opportunities by adopting an 80% entertainment and 20% selling ratio in their social media content to maintain follower interest and engagement.
Industry Implications
1. Social Media Management - The social media management industry can benefit from disruptive innovation by providing tools and services that help businesses optimize posting frequencies, prioritize real-time responsiveness, and achieve a balanced content strategy.
2. Data Analytics - In the field of data analytics, disruptive innovation can occur by developing advanced algorithms that analyze social media engagement patterns and provide actionable insights to businesses for improved follower retention.
3. Content Marketing - Disruptive innovation opportunities can be explored in the content marketing industry by assisting businesses in creating compelling and entertaining social media content while incorporating effective selling strategies to maintain follower numbers.
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