The HootSuite Infographic Illustrates Its Journey to 5 Million
Elise Ying-Hei Ho — November 19, 2012 — Social Media
References: visual.ly
The HootSuite infographic celebrates the social media management Web site's 5 millionth user.
As more and more new social media platforms are being created, businesses and individuals are trying to expand their reach to different audiences these sites are geared for. While the initial intention for expansion is ambitious, the multiple platforms prove to be extremely time-consuming and difficult to manage. HootSuite gains its success through its compatibility and ability to schedule timely posts for over 35 different platforms. The easy-to-use manager effectively posts Tweets, comments and photos at times it detects as garnering the most traffic.
Over the years, HootSuite has been in continuous growth, creating new services and analytics that are beneficial to its users. Its journey of constant improvement has garnered them over 3.7 million followers on Twitter as well as users from 79 of the Fortune 100 companies.
As more and more new social media platforms are being created, businesses and individuals are trying to expand their reach to different audiences these sites are geared for. While the initial intention for expansion is ambitious, the multiple platforms prove to be extremely time-consuming and difficult to manage. HootSuite gains its success through its compatibility and ability to schedule timely posts for over 35 different platforms. The easy-to-use manager effectively posts Tweets, comments and photos at times it detects as garnering the most traffic.
Over the years, HootSuite has been in continuous growth, creating new services and analytics that are beneficial to its users. Its journey of constant improvement has garnered them over 3.7 million followers on Twitter as well as users from 79 of the Fortune 100 companies.
Trend Themes
1. Multi-platform Social Media Management - Businesses need a simpler solution for managing their presence on multiple social media platforms.
2. Automated Social Media Posting - The demand for posting timely content on multiple social media platforms creates a need for automation solutions.
3. Analytics-driven Social Media Strategy - Businesses require data-driven insights to optimize their social media strategy across multiple platforms.
Industry Implications
1. Social Media Management Software - The social media management software industry can leverage automation and analytics to differentiate their offerings and increase market share.
2. Marketing and Advertising Agencies - Agencies can use multi-platform management tools like HootSuite to offer differentiated social media services to clients.
3. E-commerce Platforms - E-commerce platforms can benefit from analytics-driven social media strategies to drive traffic and sales through multiple social media platforms.
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