The Social Currency Platform Has a Share One Read One Article Model
Alyson Wyers — December 19, 2014 — Pop Culture
References: sharewall & springwise
If you read a lot of articles online, or would like to read more but can't because you don't want to pay for subscriptions, this social currency platform will likely appeal to you. Sharewall unlocks content for readers on a share to read basis. By sharing published materials instead of paying, Sharewall is using social media shares as currency in the digital realm.
While real world retailers are allowing customers to pay with a tweet or offering discounts to those with Internet influence, this social currency platform helps publishers maintain loyal readers. It offers a solution between publishers giving away free content or establishing subscription fees or pay-per-article paywalls. Instead, the social paywall increases traffic (up to 32%) and offers clients valuable analytics. Stats on popular articles, shares and engagement will help them boost revenue in addition to views.
While real world retailers are allowing customers to pay with a tweet or offering discounts to those with Internet influence, this social currency platform helps publishers maintain loyal readers. It offers a solution between publishers giving away free content or establishing subscription fees or pay-per-article paywalls. Instead, the social paywall increases traffic (up to 32%) and offers clients valuable analytics. Stats on popular articles, shares and engagement will help them boost revenue in addition to views.
Trend Themes
1. Social Currency Platforms - Businesses can embrace a social currency model to open opportunities for leveraging social media channels and reach a wider audience.
2. Share to Read Model - By implementing a “share one read one” model, businesses can increase visibility, build brand loyalty, and penetrate new markets without incurring high costs.
3. Free Content Services - Publishers should use social media shares as currency rather than requiring readers to pay to gain access to premium content, offering an innovative approach to increase readership while acquiring more accurate audience analytics.
Industry Implications
1. Content Distribution Platforms - The “share one read one” model offers an innovative approach for content distributors to reach new audiences and measure audience engagement.
2. Digital Marketing Platforms - Marketers and advertisers can leverage “share to read” models as a new advertising channel to promote brands, create social engagement, and capture audience data.
3. Media and Publishing Companies - Publishers can utilize social currency platforms to increase readership and engagement, provide a differentiation strategy, and access powerful audience analytics to better understand and monetize their audience.
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