Naritiv is the World's First Snapchat-Specific Advertising Agency
Rebecca Byers — March 21, 2016 — Tech
References: naritiv
Based in downtown Los Angeles, Naritiv is the world's first Snapchat-exclusive advertising agency. Founded by Dan Altmann and Eric Posen, Naritiv is dedicated to telling brand stories through the ephemeral app and is thus far credited with helping generate buzz around Disney's Pretty Little Liars and Sphero's hit BB-8 toy that was monstrously successful in 2015.
Self-described as the "first Snapchat network," Naritiv also recently signed an exclusive deal with the Marriott hotel chain to become their content provider. Naritiv was actually launched out of the Disney Accelerator powered by Techstars and often begins by pairing brands with notable influencers. In addition to building campaigns and content, Naritiv provides clients with complete analytics and reporting tools.
Self-described as the "first Snapchat network," Naritiv also recently signed an exclusive deal with the Marriott hotel chain to become their content provider. Naritiv was actually launched out of the Disney Accelerator powered by Techstars and often begins by pairing brands with notable influencers. In addition to building campaigns and content, Naritiv provides clients with complete analytics and reporting tools.
Trend Themes
1. Snapchat-specific Advertising - The rise of a Snapchat-only advertising agency presents unique opportunities for brands to reach younger audiences and experiment with ephemeral content.
2. Influencer Marketing - Pairing brands with notable influencers can lead to more authentic and engaging content for younger audiences, who value personal connections with brands and creators.
3. Branded Content as a Service - By providing clients with complete analytics and reporting tools, Naritiv is positioned to disrupt the traditional advertising agency model by offering a comprehensive suite of branded content services.
Industry Implications
1. Advertising - Snapchat-specific advertising agencies offer unique opportunities for companies to build brand awareness and reach younger audiences through engaging and ephemeral content.
2. Social Media - The rise of Snapchat-specific advertising agencies is indicative of the growing importance of social media in the advertising industry, especially for reaching younger demographics.
3. Marketing Analytics - Naritiv's focus on providing clients with analytics and reporting tools presents an opportunity for disruption in the marketing analytics industry by offering a comprehensive suite of branded content services.
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