Extreme Phone Pinching Has Users Risking Their Expensive Devices
Michael Hemsworth — October 10, 2015 — Social Media
References: damngeeky
Those out there that are willing to risk their expensive smartphone for a little bit of social media participating are going to go wild over Extreme Phone Pinching, which has participants do exactly what the name denotes: pinch their phone and hold it precariously over something that's sure to render it broken. Currently taking social media sites like Instagram and Twitter by storm, Extreme Phone Pinching started when the band Twenty One Pilots released a video showing bandmates pinching their phones into sewer grates, elevator shafts and over high balconies.
Although Extreme Phone Pinching is clearly an exercise that could render your smartphone broken and make you feel like a real doofus, it's currently the biggest thing since the Ice Bucket Challenge (minus the social good aspect) on social media.
Although Extreme Phone Pinching is clearly an exercise that could render your smartphone broken and make you feel like a real doofus, it's currently the biggest thing since the Ice Bucket Challenge (minus the social good aspect) on social media.
Trend Themes
1. Extreme Phone Pinching - This trend of holding smartphones precariously over dangerous places presents opportunities for innovative phone cases and accessories that prioritize protection and durability.
2. Social Media Participation Challenges - The popularity of Extreme Phone Pinching indicates a growing appetite for risky and attention-grabbing challenges, creating opportunities for brands to create similar viral challenges that engage users and drive social media buzz.
3. High-stakes Social Media Stunts - The emergence of Extreme Phone Pinching highlights the potential for brands to capitalize on the desire for adrenaline-pumping, daring stunts that capture attention and generate online engagement.
Industry Implications
1. Mobile Phone Accessories - The trend of Extreme Phone Pinching presents new market opportunities for companies specializing in shockproof cases, durable screen protectors, and innovative accessories that enhance phone safety during risky activities.
2. Social Media Marketing - Brands looking to leverage the popularity of Extreme Phone Pinching can create strategic marketing campaigns that involve viral challenges, user-generated content, and influencer partnerships to generate brand awareness and social media buzz.
3. Extreme Sports and Adventure Tourism - The rise of Extreme Phone Pinching highlights the potential for outdoor adventure companies to offer thrilling experiences that integrate smartphones and social media, creating unique opportunities for immersive and shareable experiences.
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