The 'Glicode' App is Pocky's Attempt to Teach Kids about Coding
Joey Haar — August 6, 2016 — Social Good
References: cp.glico.jp & thenextweb
Coding is an essential part of the modern world, with the majority of the devices that consumers use relying on coding in some way or another, and the 'Glicode' app is hoping to get kids interested in coding early on. The app is part of a marketing campaign from Japanese candy brand Pocky, whose chocolate and candy-coated crackers have become popular even in the West.
To merge candy with coding for the Glicode app, Pocky created a game in which kids submit instructions to an adorable chicken-like character to get it to complete an obstacle course. But rather than simply typing directions onto the screen, kids organize their Pocky candies into various formations and snap pictures of it to impart the imperatives to the character. By placing the candy in different positions, the app gradually teaches kids about the basics of programming -- things like loops, if - then commands, and others.
To merge candy with coding for the Glicode app, Pocky created a game in which kids submit instructions to an adorable chicken-like character to get it to complete an obstacle course. But rather than simply typing directions onto the screen, kids organize their Pocky candies into various formations and snap pictures of it to impart the imperatives to the character. By placing the candy in different positions, the app gradually teaches kids about the basics of programming -- things like loops, if - then commands, and others.
Trend Themes
1. Candy-themed Coding - Creating coding experiences that incorporate candy-themed elements to engage young learners.
2. Gamified Learning - Designing educational apps that turn learning coding into a fun and interactive game.
3. Visual Programming - Developing coding platforms that use visual elements like candy formations to teach programming concepts.
Industry Implications
1. Education - Integrating coding games into educational platforms to teach programming to young students.
2. Marketing - Using coding apps as part of marketing campaigns to engage and educate target audiences.
3. Snack Food - Partnering with candy and snack brands to create coding apps that promote their products and educate consumers.
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