'Heyharryheymatilda' on Instagram Uses Social Media Storytelling
Laura McQuarrie — October 14, 2015 — Marketing
In an age of content that can only be viewed for 10 seconds on Snapchat, users can only upload 15-second video clips to Instagram and messages on Twitter are limited to 140 characters, social media storytelling must be short and sweet. Many people lack the attention to sit down and read, but for those who are still enchanted by the literary world, author Rachel Hulin created a unique campaign to promote her novel, 'Matilda and Harry Goodman.'
With its carefully curated photos, the 'heyharryheymatilda' Instagram account might seem like any other, except that each photo and description helps to advance the story along.
This combination of images and text is almost like a children's storybook for adults, although it is presented in a way that's much more modern and engaging.
With its carefully curated photos, the 'heyharryheymatilda' Instagram account might seem like any other, except that each photo and description helps to advance the story along.
This combination of images and text is almost like a children's storybook for adults, although it is presented in a way that's much more modern and engaging.
Trend Themes
1. Social Media Storytelling - Creating an immersive and interactive storyline through social media platforms.
2. Visual Content Marketing - Using curated images and multimedia to promote a compelling narrative and message.
3. Modernized Print Media - Reimagining traditional publishing methods to embrace digital platforms and social media as a means of engagement with readers.
Industry Implications
1. Publishing - Publishing companies can explore the potential of social media storytelling to engage their audience and promote new works on different platforms.
2. Marketing and Advertising - Marketing and advertising firms can rethink traditional strategies to use visual content marketing to tell stories and engage consumers through social media.
3. Entertainment - Entertainment companies can develop social media campaigns with multimedia elements to create immersive experiences for fans and audiences, and broaden their appeal for new consumers.
3.1
Score
Popularity
Activity
Freshness
