Gin Brand Beefeater is Launching an Instagram Photography Course
Laura McQuarrie — May 9, 2017 — Lifestyle
References: gintime & eventmagazine
While there are plenty of Instagram photography courses that are offered online by bloggers and influencers with expertise to share, gin brand Beefeater is now trying its hand at hosting an in-person workshop on taking photos for social media.
The 'Beefeater Stills' workshop will be led as part of a collaboration with freelance photographer Ron Timehin—who is known on Instagram as @RonTimehin—and has a following of over 50,000 users on the social media platform. As part of the Instagram photography workshop, participants will receive exclusive access to the Beefeater distillery, as well as two complimentary gin cocktails.
This interactive and educational session is one of many that will be offered through the London Tonic Series from Beefeater. Others include content that is centered around poetry, hip-hop, theater and comedy.
The 'Beefeater Stills' workshop will be led as part of a collaboration with freelance photographer Ron Timehin—who is known on Instagram as @RonTimehin—and has a following of over 50,000 users on the social media platform. As part of the Instagram photography workshop, participants will receive exclusive access to the Beefeater distillery, as well as two complimentary gin cocktails.
This interactive and educational session is one of many that will be offered through the London Tonic Series from Beefeater. Others include content that is centered around poetry, hip-hop, theater and comedy.
Trend Themes
1. In-person Social Media Photography Workshops - There is a growing demand for in-person photography workshops focused on creating social media content with unique and engaging visuals.
2. Branded Collaborative Workshops with Influencers - Collaborations between brands and popular influencers provide a unique opportunity to reach a wider audience and offer exclusive experiences.
3. Experiential Learning for Social Media Marketing - Beefeater's London Tonic Series highlights the trend of experiential learning that brings together engaging content with interactive, hands-on activities.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage experiential learning to offer unique marketing opportunities that blend product tastings with hands-on workshops and collaborations with influencers.
2. Photography - The photography industry can offer specialized classes for social media photography that incorporate specific tools, techniques and aesthetics geared toward creating unique and visually appealing content.
3. Entertainment - The entertainment industry can utilize experiential learning to engage audiences with interactive workshops, content and collaborations with influencers across a variety of mediums including poetry, hip-hop, theater and comedy.
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