Celebrities are Helping to Boost Twitter Moments with New Social Tools
Laura McQuarrie — January 21, 2016 — Pop Culture
References: digitaltrends
Twitter Moments was launched as a way to help users discover real-time news and events. Now, this feature is becoming more interesting as select influencers have been given access to new tools to engage their followers. This includes a special Twitter Selfie Camera, which has been used by Demi Lovato, as well as a Q&A app designed to help celebs field questions from their fans.
These tools are event-specific, meaning that it becomes easier for celebrities to respond to interactions and questions about a certain event as it happens. Additionally, the tools are also connected to analytics, which reveals statistics like follower increases or drops during or after an event.
The set of new apps also includes a Challenger app, which prompts a celebrity to perform certain actions, as directed by fans.
These tools are event-specific, meaning that it becomes easier for celebrities to respond to interactions and questions about a certain event as it happens. Additionally, the tools are also connected to analytics, which reveals statistics like follower increases or drops during or after an event.
The set of new apps also includes a Challenger app, which prompts a celebrity to perform certain actions, as directed by fans.
Trend Themes
1. Event-specific Tools - Opportunity for social media platforms to develop event-specific tools that allow influencers to engage their followers in real-time.
2. Real-time Analytics - Opportunity for data analytics companies to develop tools that provide real-time insights into follower activity and engagement during events.
3. Fan-driven Challenges - Opportunity for app developers to create platforms that allow fans to direct and challenge celebrities to perform specific actions.
Industry Implications
1. Social Media Platforms - Disruptive innovation opportunity for social media platforms to enhance user engagement with event-specific tools for influencers.
2. Data Analytics - Disruptive innovation opportunity for data analytics companies to provide real-time insights into follower activity and engagement during events.
3. Mobile App Development - Disruptive innovation opportunity for app developers to create platforms that enable fans to direct and challenge celebrities in real-time.
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