Millennial pink persists in all forms of branding and fashion
Implications - Deemed by some as "millennial pink," while others may refer to it as "Tumblr pink," the pastel hue has quickly become a mainstay in branding, fashion and advertising that is proving to be successful and even contagious. In addition to its direct relation to a reclamation of the the color pink by young women as a symbol of empowerment, this shift highlights a collective visual consciousness of those particularly tapped into image-based social platforms.
Workshop Question - Considering the art of subtlety, how can your brand present a more cohesive, united social media presence?
Trend Themes
1. Millennial Pink - The popularity of pastel and light pink tones in branding and fashion, commonly known as Millennial Pink, has influenced a range of products and designs.
2. Social Media-friendly Design - Designs that are visually appealing and shareable on social media platforms have become increasingly popular and influential in today’s market.
3. Experiential Retail - Retail spaces are becoming more experiential, with branding and design playing an important role in creating memorable and unique experiences for customers.
Industry Implications
1. Fashion - Influenced by Millennial Pink, the fashion industry can explore new design opportunities, including pastel palettes and social-media-friendly aesthetics, to appeal to young consumers.
2. Beauty - With the rise of social media-friendly design and experiential retail, beauty brands can create unique packaging and in-store experiences to showcase their products.
3. Retail - Experiential retail is influencing how brands design their stores and products to create personalized, unique consumer experiences that also appeal to social media users.
10 Featured, 90 Examples:
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Date Range:
Jan 16 — Apr 18
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