Wine-flavored desserts entice sophisticated flavor seekers
Implications - Playing on the connoisseur culture among the pro Millennial sub-segment, wine-flavored treats are increasingly permeating the adult snacking market. A sophisticated twist to indulgent treats, the growing preference for wine infused flavor profiles denotes the strength in desire for playful taste combinations that continues to follow the Millennial foodie into adulthood.
Workshop Question - Consider flavor reversal, what is one way you can combine or redirect the human sense to appeal to Millennials?
Trend Themes
1. Sophisticated Taste Combinations - The growing preference for wine infused flavor profiles denotes the strength in desire for playful taste combinations that continues to follow the Millennial foodie into adulthood.
2. Adult Snacking Market - Wine-flavored treats are increasingly permeating the adult snacking market, playing on the connoisseur culture among the pro Millennial sub-segment.
3. Alcohol-inspired Desserts - Alcohol-inspired desserts are becoming increasingly prevalent in the market, appealing to adult consumers who want to indulge in sweet treats with sophisticated flavors.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry can incorporate wine or alcohol-infused flavors into their sweet treats to appeal to adult consumers looking for sophisticated taste combinations.
2. Confectionery - Confectionery companies can create alcohol-inspired candies that appeal to adult consumers looking to indulge in playful and sophisticated flavors.
3. Hospitality - The hospitality industry can expand their dessert menus to include alcohol-inspired treats that appeal to adult consumers looking for unique and elevated dining experiences.
