Olive Water is a Rejuvenating Superdrink That Recently Rebranded
Rebecca Byers — June 23, 2015 — Lifestyle
References: qnycreative & packagingoftheworld
Olive Water is a unique Mediterranean-inspired superdrink that recently underwent a visual identity overhaul. The rejuvenating beverage is a fantastic alternative to water that is packed with the nutritional benefits of olive oil. Aimed at reintroducing the brand in a fresh and bold way, Olive Water enlisted the branding team at Qnycreative, who created a bright bottle that channels the product's freshness and fluidity.
The new bottles feature wave-like swirling designs at the top that inspire visions of thirst quenching freshness and that denote the specific flavor. The green bottle signals a ginger and lime flavor, while orange represents apricot and coconut.
The Olive Water rebrand is well-timed, given the emergence of naturally flavored water alternative such as coconut water, maple water and matcha green tea water.
The new bottles feature wave-like swirling designs at the top that inspire visions of thirst quenching freshness and that denote the specific flavor. The green bottle signals a ginger and lime flavor, while orange represents apricot and coconut.
The Olive Water rebrand is well-timed, given the emergence of naturally flavored water alternative such as coconut water, maple water and matcha green tea water.
Trend Themes
1. Flavored Water Alternatives - There is a growing trend for naturally flavored water alternatives like Olive Water that offer unique nutritional benefits beyond traditional bottled water.
2. Mediterranean-inspired Drinks - The popularity of Olive Water shows a trend towards the Mediterranean-inspired drinks, which suggests an opportunity for new beverage products that highlight the healthy, rejuvenating benefits of natural ingredients.
3. Visual Identity Overhaul - The success of Olive Water's rebranding campaign illustrates a trend towards visual identity overhauls for existing products that can re-introduce them to the market in a fresh and bold way.
Industry Implications
1. Beverage Industry - The success of Olive Water and similar flavored water alternatives suggest a disruptive innovation opportunity for beverage companies to create new products that emphasize unique nutritional benefits beyond traditional bottled water.
2. Health and Wellness Industry - The trend towards Mediterranean-inspired drinks like Olive Water highlights the opportunity for the health and wellness industry to create new products that highlight the rejuvenating and nutritional benefits of natural ingredients.
3. Marketing and Branding Industry - The success of Olive Water's rebranding campaign points to an opportunity for marketing and branding companies to help existing products revamp their visual identity and re-introduce themselves to the market in a fresh and bold way.
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