L'Oreal's Limited 'Women of Worth' Gift Box Celebrates Inspiring Ladies
Laura McQuarrie — November 24, 2016 — Marketing
References: lorealparisusa & amazon
L'Oréal's limited-edition Women of Worth holiday gift box is coveted by many as it celebrates inspiring women and offers multiple pieces of makeup at an affordable cost.
In the L'Oreal Paris Cosmetics Women of Worth Kit, there's a nude lip palette, a selection of four neutral eyeshadow colors, a lash primer and a volumizing mascara—all available for roughly $25. Best of all, money that's spent on the kit will be put towards supporting L'Oreal's WOW campaign. This year, some of the incredible women who are being called out for their efforts include Carly Yoost, Jessica Kidd and Nadya Okamoto.
Although L'Oreal's annual WOW campaign has been going on for over a decade, this theme of championing inspiring women is more prevalent than ever.
In the L'Oreal Paris Cosmetics Women of Worth Kit, there's a nude lip palette, a selection of four neutral eyeshadow colors, a lash primer and a volumizing mascara—all available for roughly $25. Best of all, money that's spent on the kit will be put towards supporting L'Oreal's WOW campaign. This year, some of the incredible women who are being called out for their efforts include Carly Yoost, Jessica Kidd and Nadya Okamoto.
Although L'Oreal's annual WOW campaign has been going on for over a decade, this theme of championing inspiring women is more prevalent than ever.
Trend Themes
1. Limited-edition Gift Boxes - Opportunity for brands to create limited-edition gift boxes that celebrate inspiring women and offer multiple products at an affordable cost.
2. Supporting Social Causes - Opportunity for brands to allocate a portion of sales from special edition products towards supporting charitable campaigns.
3. Lip and Eye Makeup Sets - Opportunity for brands to curate lip and eye makeup sets that include a variety of shades and formulas for consumers to experiment with.
Industry Implications
1. Beauty and Cosmetics - Opportunity for beauty and cosmetics brands to design special edition product sets that appeal to customers looking to support a cause.
2. Gift and Subscription Boxes - Opportunity for gift and subscription box services to collaborate with brands to offer limited-edition boxes that highlight and empower inspiring women.
3. Charitable Campaigns - Opportunity for organizations and nonprofits to collaborate with beauty brands to create exclusive product sets that generate funds for important social causes.
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