Luster Beer Focuses on the Adult Entertainment Element of Intoxication
Meghan Young — May 13, 2016 — Lifestyle
References: kaywon.ac.kr & packagingoftheworld
Luster Beer boasts a brand identity not seen in this particular industry. Forgoing the usual vintage labels and typography, it embraces a look that is much more avant-garde and modern. This is because it is also inspired by a different angle -- that of sexual desires. Interestingly enough, Luster Beer isn't far from the mark when it comes to this correlation. After all, beer goggles is a common term.
Designed by Hyun Yun, HaeChan Jung and YeonHee Choi, Luster Beer is part of a student project for Kaywon University of Art & Design in Seoul, Korea. Drinking is part of adult entertainment, in a way, so it is only natural someone would draw the correlation deeper.
Designed by Hyun Yun, HaeChan Jung and YeonHee Choi, Luster Beer is part of a student project for Kaywon University of Art & Design in Seoul, Korea. Drinking is part of adult entertainment, in a way, so it is only natural someone would draw the correlation deeper.
Trend Themes
1. Avant-garde Alcohol Branding - The trend of embracing avant-garde and modern branding approaches in the alcohol industry opens up opportunities for disruptive innovation in product design and marketing strategies.
2. Exploring Unconventional Inspirations in Branding - The trend of drawing inspiration from unconventional angles, such as sexual desires, in alcohol branding allows for disruptive innovation in creating unique and provocative brand identities.
3. Creating an Adult Entertainment Experience - The trend of integrating the concept of adult entertainment into the drinking experience paves the way for disruptive innovation in creating immersive and interactive experiences for consumers.
Industry Implications
1. Alcohol Beverage Industry - The alcohol beverage industry can explore disruptive innovation opportunities by adopting avant-garde and unconventional branding approaches to stand out in a crowded market.
2. Design and Advertising Industry - The design and advertising industry can seize disruptive innovation opportunities by pushing boundaries and exploring unconventional inspirations to create unique and attention-grabbing alcohol brand identities.
3. Hospitality and Entertainment Industry - The hospitality and entertainment industry can leverage disruptive innovation by incorporating adult entertainment elements into drinking experiences to cater to consumers seeking immersive and unique entertainment options.
3.8
Score
Popularity
Activity
Freshness
