Chinese beauty brands tap into natural ingredients to boost appeal
Implications - Tapping into a traditional holistic health mindset, Chinese skincare and beauty brands are touting natural ingredients as a way to set themselves apart and position themselves as superior to competitors. Often highlighting these extracts, fruits and other sources as the stars of the formulations, this focus on specific ingredients found in nature offers consumers a sense of familiarity.
Workshop Question - How can you tap into familiar traditions in order to increase a sense of authenticity?
Trend Themes
1. Natural Ingredients in Skincare - The focus on natural ingredients in skincare products offers disruptive innovation opportunities to create authentic and holistic formulations that cater to consumers looking for a more familiar and traditional approach to skincare.
2. Unisex Beauty Products - The trend towards unisex packaging and formulations in beauty and skincare provide disruptive innovation opportunities to create inclusive products that appeal to a wider audience that is seeking simplicity in their daily routines.
3. Fungi-based Skincare - The use of fungi and mushrooms as hero ingredients in beauty and skincare formulations provide disruptive innovation opportunities to promote the unique benefits of these naturally occurring ingredients in delivering age-defying results and optimal skin health.
Industry Implications
1. Beauty and Skincare - These trends impact the beauty and skincare industry by creating opportunities to innovate and differentiate products to cater to a more conscious and discerning consumer base.
2. Health and Wellness - The focus on natural and holistic ingredients in emerging beauty and skincare products suggests similar trends may occur in the health and wellness industry as consumers continue to seek traditional and herbal remedies for everyday ailments.
3. Consumer Products - The demand for unisex and simplified packaging and formulations in these emerging beauty and skincare trends reflects a wider trend towards minimalism and convenience in consumer products as a whole.
