Starbucks Japan's Valentine's Day Drink is Dubbed the Pink Medley Tea Latte
Ellen Smith — January 27, 2018 — Lifestyle
References: starbucks.co.jp & hypebae
Starbucks Japan is celebrating Valentine's Day by introducing what may be its most photogenic drink yet -- a blush-hued beverage dubbed the Pink Medley Tea Latte.
This Instagram-friendly pastel pink offering is the most recent menu extension from the brand, and is only available until February 14th. Those quick enough to get their hands on this item will be able to experience its frothy and soothing flavor profile, as the drink is made from a Joyful Medley Teavana blend, which is a mix of jasmine and oolong tea. To create the latte, the tea is prepared with steam milk and form and infused with peach and strawberry flavoring, resulting in the gorgeously unique pink hue.
This Instagram-friendly pastel pink offering is the most recent menu extension from the brand, and is only available until February 14th. Those quick enough to get their hands on this item will be able to experience its frothy and soothing flavor profile, as the drink is made from a Joyful Medley Teavana blend, which is a mix of jasmine and oolong tea. To create the latte, the tea is prepared with steam milk and form and infused with peach and strawberry flavoring, resulting in the gorgeously unique pink hue.
Trend Themes
1. Valentine's Day Seasonal Drinks - Companies can consider introducing unique and limited-edition drinks during the holiday season to attract customers and create buzz on social media.
2. Instagram-friendly Products - Creating visually appealing products for social media can increase brand awareness and attract customers who are looking for shareable content.
3. Unique Flavor Combinations - Experimenting with unconventional flavor combinations can set a brand apart from competitors and appeal to customers who are looking for new and exciting taste experiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can benefit from introducing unique and visually appealing products to attract customers during seasonal events such as Valentine's Day.
2. Retail - Retailers can consider collaborating with food and beverage brands to introduce exclusive limited-time products and attract customers looking for unique and shareable experiences.
3. Marketing and Advertising - Marketing and advertising agencies can work with food and beverage companies to develop visually appealing products that can be effectively promoted on social media platforms such as Instagram.
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