adidas' Futurecraft M.F.G Sneakers are Made Almost Entirely by Robots
Laura McQuarrie — October 2, 2016 — Fashion
References: news.adidas & designtaxi
adidas is looking to the future of footwear manufacturing with its Futurecraft M.F.G project, which introduces dynamic pairs of sneakers made by robots in its SPEEDFACTORY in Germany. While there is some human intervention required for assembly, the majority of the sneakers are made completely by the robots that staff the SPEEDFACTORY.
The Futurecraft M.F.G sneakers themselves were created from data collected by a motion-capture technology known as ARAMIS, which was used to form the high-performance running shoes. In total, just 400 pairs of the sleek Futurecraft M.F.G adidas sneakers will be released to the public.
In this past year alone, footwear designs from leading shoe manufacturers around the world have advanced leaps and bounds with help from emerging technologies.
The Futurecraft M.F.G sneakers themselves were created from data collected by a motion-capture technology known as ARAMIS, which was used to form the high-performance running shoes. In total, just 400 pairs of the sleek Futurecraft M.F.G adidas sneakers will be released to the public.
In this past year alone, footwear designs from leading shoe manufacturers around the world have advanced leaps and bounds with help from emerging technologies.
Trend Themes
1. Robot-made Sneakers - Opportunity for disruptive innovation in the footwear industry by integrating robots in the manufacturing process.
2. Futurecraft M.F.G Project - Potential for disruptive innovation in the sports footwear industry through the use of motion-capture technology.
3. Emerging Technologies in Footwear Design - Opportunity for disruptive innovation in the footwear industry by leveraging emerging technologies to create advanced designs.
Industry Implications
1. Footwear Manufacturing - Opportunity for disruptive innovation in the footwear manufacturing industry by incorporating robotics for efficient production.
2. Sports Footwear - Potential for disruptive innovation in the sports footwear industry by integrating motion-capture technology for enhanced performance.
3. Technology in Footwear Design - Opportunity for disruptive innovation in the footwear industry by utilizing emerging technologies for innovative and advanced designs.
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