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Anti-Chore

Household cleaning skews toward instant germ prevention for long-term results

Implications - Products in the household cleaning space are notoriously reactive, however the rise of the wellness wave has ushered in a more proactive, preventative mindset among consumers. These automated germ prevention-based products point to a consumer desire for thoroughness and long-term solutions that is also applied to health and wellness at large.
Workshop Question - In what ways can your brand appeal to the growing desire for automated health and wellness routines?
Trend Themes
1. Proactive Cleaning Products - Consumer desire for thoroughness and long-term solutions has shifted from a reactive to a proactive approach in household cleaning products.
2. UV Sanitizing Technology - Innovative designs that feature UV light are being increasingly used in products such as bed tables, air purifiers and toilet brushes to disinfect the surfaces and objects they come in contact with.
3. Compact Sanitation Appliances - Consumers are seeking compact sanitation devices that are multi-functional, can be used on various surfaces and can fit into small spaces, as evidenced by products such as steam clothing cabinets and air purifiers.
Industry Implications
1. Home Cleaning Products - Brands in the home cleaning space can explore innovation in proactive products designed to provide thoroughness, efficiency and long-term solutions.
2. Health and Wellness - UV sanitizing technology is a solution that can be applied to a range of devices, from sanitation supplies in households to medical equipment in hospitals.
3. Compact Appliances - Brands designing all types of appliances can reflect the demand for compact devices that provide multi-functional benefits and can fit in smaller spaces.
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
252,340 Total Clicks
Date Range:
Mar 16 — Sep 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Self-Sanitizing Toilet Brushes
Self-Sanitizing Toilet Brushes
The 'LUMI' Brush Uses UV Light to Kill Harmful Germs and Bacteria
The ‘LUMI’ self-sanitizing toilet brush is an advanced piece of technology for the bathroom that will work to keep your space as clean and efficient as possible to do away with the need... MORE
Sheet-Sterilizing Bed Tables
Sheet-Sterilizing Bed Tables
The Bed Care Table Sanitizes and Vacuums Bed Surfaces
For those that simply don’t have the time to keep their bed clean, the Bed Care Table is a revolutionary design that looks to make staying hygienic a top priority. Designed by Young Jo In,... MORE
Portable Air-Sanitizing Appliances
Portable Air-Sanitizing Appliances
The 'OQLAR' Air Purifier Fits on Your Desk or in the Car
The conceptual ‘OQLAR’ air purifier has been designed as a versatile piece of technology for the home, car and office to offer consumers a way to ensure the air they’re breathing... MORE
Clothing Closet Steamers
Clothing Closet Steamers
The Electrolux Steam Clothing Cabinet Cleans and Sanitizes Clothing
The average size of the living space for those who live in urban locations is shrinking, so appliances like the Electrolux Steam clothing cabinet are being designed to help make it easier to live in... MORE
Household Sanitizing Vacuums
Household Sanitizing Vacuums
The CleanWave Sanitizing Portable Vacuum Can Be Used on Fabric Items
In response to the growing demand for products that help consumers keep their household free of harmful germs and bacteria, Verilux has created the CleanWave Sanitizing Portable Vacuum. Unlike a... MORE
Germ-Killing Window Appliances
Germ-Killing Window Appliances
The Sienna Visio Window Steam Cleaner Sanitizes and Shines
Despite consumer schedules being busier than ever, many are opting to still maintain their living spaces with products like the Sienna Visio Window Steam Cleaner. Designed with an innovative system... MORE

Related Examples

Quad-Intake Air Purifiers
Quad-Intake Air Purifiers
The Oregon Scientific HEPA Air Purifier Eliminates Odors and Sanitizes
Air-Purifying Radiators
Air-Purifying Radiators
The 'Astro' Heater Offers Soothing Warmth and Cleaner Air
Coffee Table Air Purifiers
Coffee Table Air Purifiers
The 'Twoway' Air Purifier Hides in Plain Sight as a Piece of Furniture
Conceptual Tech-Branded Purifiers
Conceptual Tech-Branded Purifiers
The 'BeoAir' Purifier Optimizes the Air within Your Living Space
play_circle_filledFilter-Free Air Purifiers
Filter-Free Air Purifiers
The Luft Qi is a Compact Air Purifier Powered by Nanotechnology
Office-Friendly Air Purifiers
Office-Friendly Air Purifiers
The AUTOWIT Fresh Air Purifier Features True HEPA Technology
Bladed Squeegee Cleaners
Bladed Squeegee Cleaners
The 'Looeegee Squeegee' Trades Dirty Bristles for Sleek Blades
Portable Air-Analyzing Purifiers
Portable Air-Analyzing Purifiers
The OMCARE Portable Air Purifier Ensures an Optimal Environment
Wall-Mounted Air Purifier Lights
Wall-Mounted Air Purifier Lights
The Climapac 'Glider' Offers Illumination, Purification and More
Air-Cleaning Robotic Vacuums
Air-Cleaning Robotic Vacuums
The 'Airbot' Cleans the Air and Your Home to Ensure a Clean Space
Suspended Toilet Brushes
Suspended Toilet Brushes
The Balance Brush Makes Cleaning Toilets a Little More Hygienic
Diaper-Sanitizing Appliances
Diaper-Sanitizing Appliances
The Docking Pot is an Appliance for New Parents to Clean Diapers
Lightweight Recyclable Air Purifiers
Lightweight Recyclable Air Purifiers
The 'Mist' Air Cleaner Purifier is Crafted from Aluminum
Customizable Cabinet Storage Units
Customizable Cabinet Storage Units
The 'Ali-Ante' Storage Closet System Caters to Different Needs
Contouring Toilet Brushes
Contouring Toilet Brushes
The 'Yosh' Toilet Cleaning Brush Contours to the Shape of the Bowl
Q-Shaped Clothing Hooks
Q-Shaped Clothing Hooks
The 'Q-Hook' is a Clever Improvement on the Clothes Hanger
play_circle_filledSnap-On Shoe Heels
Snap-On Shoe Heels
'Mime Et Moi!' Created a Shoe That Offers Five Looks in One
Duvet-Covered Couches
Duvet-Covered Couches
The Inchworm Shezlong Uses a Duvet as Its Cushions
Modern Mini Camping Trailers
Modern Mini Camping Trailers
The Airstream Basecamp is a Camper for Young Adventurers
Ergonomic Maternity Pillows
Ergonomic Maternity Pillows
The U-miss Maternity Contour Pillow Supports Mothers-to-Be
Mattress-Cooling Appliances
Mattress-Cooling Appliances
The 'Kryo' Mattress Topper Improves Sleep Quality and Much More
Sheet-Saving Devices
Sheet-Saving Devices
The 'Cover Clamp' Rescues Sheets from the Clutches of Greedy Sleepers
Adaptable Table Couches
Adaptable Table Couches
The Dartmouth Sofa Convertible & Table Features a Hidden Stand Inside It
Rapper-Made Furniture Parodies
Rapper-Made Furniture Parodies
IKEA Australia Made an Ad That Imagines a Kanye West Collaboration
Versatile Urban Seating
Versatile Urban Seating
The 'Sweet Seat' Provides Multifunctional Use as a Compact Chair or Bed
Multi-Functional Condo Furniture
Multi-Functional Condo Furniture
The 'CityHome' is Described as an "Apartment in a Box"
Solar Baby Beds
Solar Baby Beds
The Suncubator Warms Up Using The Rays to Keep Babies Warm at Night
Converted Stable Studios
Converted Stable Studios
What Once Functioned as a Stable and Garage is Now a Studio Space
City Landscape-Inspired Storage
City Landscape-Inspired Storage
This Geometric Shelving Takes After City Skylines
Airline Trolley Closets
Airline Trolley Closets
This Closet Uses an Airline Trolley as Its Inspiration
Slim Freestanding Hangers
Slim Freestanding Hangers
The Offecct Storage System Provides a Portable Closet for Small Spaces
Hanger-Spacing Closet Devices
Hanger-Spacing Closet Devices
The 'Xangar' Hanger Spacers Keep Closet Poles Perfectly Organized
Vacuum-Connected Apps
Vacuum-Connected Apps
The New Neato Apple Watch App Controls the Botvac Vacuum from Anywhere
Simple Sifting Litter Boxes
Simple Sifting Litter Boxes
The 'Luuup' Litter Box Features a Smart Tray System for Easy Cleaning
Touchless Stationary Vacuums
Touchless Stationary Vacuums
The EyeVac Home Bagless Vacuum Turns on When Debris is Detected
Eco-Friendly Steam Machines
Eco-Friendly Steam Machines
The Optima EST3 Steamer Provides an New Option for Cleaning Cars
Separating Home-Cleaning Appliances
Separating Home-Cleaning Appliances
The Shark Rotator Powered Lift-Away Canister Vacuum is Capable
Washable Filter Vacuums
Washable Filter Vacuums
The BISSELL PowerGlide Cordless Portable Vacuum is Easily Maintained
Space-Saving Vacuums
Space-Saving Vacuums
The GTech 'Multi' Handheld Vacuum Encourages Ditching the Upright Vacuum
Multi-Use Cordless Vacuums
Multi-Use Cordless Vacuums
The Hoover Air 3.0 Cordless Upright Vacuum is for Home and Car Cleaning
Robotic Wet-Dry Vacuums
Robotic Wet-Dry Vacuums
The 'bObsweep' Robotic Vacuum Enables Floor Mopping and More
Digital Device Sanitizers
Digital Device Sanitizers
'The SKY' is a UV Sanitizer That Was Recently Unveiled at CES 2016
Germ-Killing Toilet Brushes
Germ-Killing Toilet Brushes
The 'LooBlade' is a Less Messy Bathroom Cleaning Accessory
Sanitizing LED Wands
Sanitizing LED Wands
This Cleaning Device by Verilux Destroys Bacteria That Causes Odors
Sanitary Toilet Brushes
Sanitary Toilet Brushes
This Toilet Brush Contains a Water Jet That Helps Remove Dirt and Grime
Minimalist Bathroom Accessories
Minimalist Bathroom Accessories
This Bathroom Accessories Collection Will Brighten Up Your Space
Bacteria-Killing Humidifiers
Bacteria-Killing Humidifiers
The All-New Dyson Humidifier Cleans the Air While Moistening It
Self-Destroying Hair Ads
Self-Destroying Hair Ads
The Rudy Hadisuwarno Campaign Encourages Better Hair Care
Skeletal Toilet Cleaners
Skeletal Toilet Cleaners
This Skull Toilet Brush Makes Bathroom Cleansing More Fearsome
Pesticide-Repelling Devices
Pesticide-Repelling Devices
These Balls Use Electrolysis Technology to Sanitize Fresh Produce
Cherry-Coated Bathroom Essentials
Cherry-Coated Bathroom Essentials
This Garbage Bin and Toilet Brush Keep Your Space Chic and Tidy
Germ-Revealing Ultraviolet Sanitizers
Germ-Revealing Ultraviolet Sanitizers
The Influenza Saver Sterilizes Electronics
Sanitizing Bathroom Accessories
Sanitizing Bathroom Accessories
The Puredesign Dry Clean Freshens Fabric to Reduce Your Laundry