The Perfume Shop's Wedding Service Helps Couples Settle on a Scent
Laura McQuarrie — May 3, 2018 — Lifestyle
References: theperfumeshop & twitter
Just in time for wedding season, The Perfume Shop launched a new Wedding Service, which will help engaged couples choose a fragrance for their special day.
As part of their free consultation with the experts at The Perfume Shop, couples will be able to select a special perfume that will always remind them of the event—as one's sense of smell is powerfully tied to memory. Brides and grooms-to-be will be able to learn about scent pairings and take 10% off of their chosen perfume product, plus have their fragrances customized with an engraving of their names and the date of the wedding.
Some of the other wedding-centric offerings from The Perfume Shop include mini bridal perfume favors and a quick online quiz to determine "Which wedding guest scent are you?"
As part of their free consultation with the experts at The Perfume Shop, couples will be able to select a special perfume that will always remind them of the event—as one's sense of smell is powerfully tied to memory. Brides and grooms-to-be will be able to learn about scent pairings and take 10% off of their chosen perfume product, plus have their fragrances customized with an engraving of their names and the date of the wedding.
Some of the other wedding-centric offerings from The Perfume Shop include mini bridal perfume favors and a quick online quiz to determine "Which wedding guest scent are you?"
Trend Themes
1. Personalized Wedding Fragrances - The trend of creating bespoke wedding fragrances to remind couples of their special day presents an opportunity for artisan perfumers to offer their services.
2. Wedding-centric Products and Services - The trend of offering wedding-specific products and services present an opportunity for businesses to provide unique offerings for engaged couples.
3. Scent Pairing Consultations - The trend of offering scent pairing consultations presents an opportunity for fragrance experts to offer their specialized knowledge to help create unforgettable olfactory experiences for events.
Industry Implications
1. Perfume and Fragrance - With the rise of personalized wedding scents, the perfume and fragrance industry has an opportunity to engage with this lucrative market segment by offering customized, bespoke fragrances for weddings and other special events.
2. Wedding and Event Planning - Wedding and event planners can capitalize on the trend of offering personalized wedding fragrances and scent pairing consultations by partnering with perfume shops and offering these services to their clients.
3. Online Retail - Online retailers can leverage scent personality quizzes, like the one offered by The Perfume Shop, by utilizing this interactive feature in their e-commerce offerings, allowing customers to discover personalized products and experiences more readily.
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