Brands showcase ingredient lists to enhance trust and empower consumers
Implications - Knowing that ingredients are one of the first places consumers look when deciding whether an item suits their lifestyle, dietary restrictions and family eating habits, brands are starting to showcase their ingredients in a very literal way. Listing out the ingredients and formulation of products demonstrates a shift towards genuine engagement as brands lift the veil and empower shoppers who want to make informed choices.
Workshop Question - In terms of branding, how can you redesign your brand's materialistic appearance to be completely honest and straightforward? Consider your logo, packaging, web design, etc.
Trend Themes
1. Ingredient Transparency - Brands are embracing transparency by showcasing their ingredient lists in packaging design, empowering consumers who want to make informed choices.
2. Clean-label Products - Brands are offering clean-label products, which appeal to health-conscious consumers seeking to maintain a healthy lifestyle without having to decipher complicated packaging and branding.
3. Simplicity in Design - Brands are taking a minimal and design-conscious approach in their product designs to offer clear and concise information that speaks to health-conscious consumers.
Industry Implications
1. Food and Beverage - Food and beverage industries can explore opportunities in ingredient transparency and clean-label products to offer better options for health-conscious consumers.
2. Retail - Retail industries can take advantage of the trend towards simplicity in design to offer packaging options that are easy to understand for consumers.
3. Health and Wellness - Health and wellness industries can align with these trends by offering education and resources to consumers seeking information on clean-label products and ingredient transparency.
