Labatt is Helping Firefighters in Canada One Can at a Time
Hayley McGlone — May 11, 2016 — Marketing
With the wild fire in Alberta, Canada continuing to rage on and ravage the northern part of the territory, Labatt Breweries is stepping up to help firefighters and evacuees with canned water.
Labatt is sending 200,000 cans of water to Alberta to help those dealing with the wild fire get fresh water. This isn't Labatt's first effort to help victims and those providing aid during a natural disaster, in fact it is its fourth donation to the Canadian Disaster Relief Program. Labatt looks to give back to Canada, as the company is one of the oldest breweries and founding companies in the country.
While known for its selection of beer products, Labatt is using its vast resources to help support those suffering from the devastating effects of the fire by putting its logo on cans of water. The cans, unlike plastic bottles, are safer to drink from in high temperatures since they won't melt as easily as plastic.
Labatt is sending 200,000 cans of water to Alberta to help those dealing with the wild fire get fresh water. This isn't Labatt's first effort to help victims and those providing aid during a natural disaster, in fact it is its fourth donation to the Canadian Disaster Relief Program. Labatt looks to give back to Canada, as the company is one of the oldest breweries and founding companies in the country.
While known for its selection of beer products, Labatt is using its vast resources to help support those suffering from the devastating effects of the fire by putting its logo on cans of water. The cans, unlike plastic bottles, are safer to drink from in high temperatures since they won't melt as easily as plastic.
Trend Themes
1. Canned Water Donations - Charitable canned water donations becoming a trend among businesses in supporting disaster relief efforts
2. Branding on Disaster Relief Products - Branding logos on disaster relief products as a trend among companies to gain social responsibility recognition
3. Safer Packaging for Drinking Water - Trends in using safer packaging such as cans instead of plastic bottles for drinking water in disaster-stricken areas
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to donate canned water or other non-perishable drinks to disaster relief initiatives
2. Marketing Industry - Disruptive innovation opportunity to build marketing campaigns that center around branding on disaster relief products
3. Packaging Industry - Opportunity for packaging companies to create and implement safer and more eco-friendly packaging solutions for drinking water
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