QT Port Douglas by Fabio Ongarato is Inspired by a Hollywood-Set Holiday
Meghan Young — May 8, 2013 — World
References: fabioongaratodesign.au & itsnicethat
The revamped branding for QT Port Douglas brings a touch of Hollywood to the Australian resort. In fact, it was specifically inspired by the theme of a 'Hollywood-set on holiday.' Dreamy and dashing, the new identity encapsulates the get-aways luxurious offerings, ones that would adhere to the standards of Hollywood stars with easy.
Created by Australian design studio Fabio Ongarato, the QT Port Douglas branding is rife with pastel hues and geometric patterns. These details are carried throughout the design from the notebooks to the room key-cards. The re-branding was done in collaboration with renowned illustrator Jean-Philippe Delhomme, who developed "a series of illustrated scenes to depict a quirky, slightly humorous resort lifestyle in the tropics," as written on Ongarato's website.
Created by Australian design studio Fabio Ongarato, the QT Port Douglas branding is rife with pastel hues and geometric patterns. These details are carried throughout the design from the notebooks to the room key-cards. The re-branding was done in collaboration with renowned illustrator Jean-Philippe Delhomme, who developed "a series of illustrated scenes to depict a quirky, slightly humorous resort lifestyle in the tropics," as written on Ongarato's website.
Trend Themes
1. Geometric Branding - Using geometric patterns for branding can create a distinctive and memorable visual identity for a resort or hotel.
2. Illustrated Scenes - Incorporating illustrated scenes in branding can convey a unique and playful brand personality that sets it apart from competitors.
3. Pastel Hues - Using pastel colors in branding can give a resort or hotel a sense of luxury and sophistication, while also creating a calming and relaxing atmosphere for guests.
Industry Implications
1. Hospitality - Hotels and resorts can use trendy geometric patterns, illustrated scenes, and pastel colors in their branding to attract guests and create a unique identity.
2. Graphic Design - Graphic designers can specialize in creating unique visual identities for hotels and resorts by using trendy branding elements such as geometric patterns, illustrated scenes, and pastel colors.
3. Illustration - Illustrators can expand their portfolio by collaborating with design studios to create illustrated scenes for branding, such as the quirky and humorous scenes developed for QT Port Douglas by Jean-Philippe Delhomme.
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