Hash Beer Feminizes Packaging It to Be Instagrammable
Meghan Young — May 13, 2016 — Lifestyle
References: kaywon.ac.kr & packagingoftheworld
When it comes to "successful" photos on Instagram, there seems to be a winning formula, which the Hash Beer embraces fully. From its name to the pastel pink bottles and clean white labels, there are many people out there hard pressed to not want to share the design. Considering how much "free" marketing brands and companies can get from being even more conscious about their products' looks, designs like the Hash Beer are quite smart.
Conceived by Inmo Kang and Yujeong Kim, the Hash Beer is part of a school project for Kaywon University of Art & Design. Social media aside, it's clear that the Hash Beer targets the Millennial demographic while also focusing on standing out significantly from other competition.
Conceived by Inmo Kang and Yujeong Kim, the Hash Beer is part of a school project for Kaywon University of Art & Design. Social media aside, it's clear that the Hash Beer targets the Millennial demographic while also focusing on standing out significantly from other competition.
Trend Themes
1. Social Media-inspired Packaging - Designing products that are visually appealing and sharable on social media can lead to free marketing for brands and companies.
2. Targeting the Millennial Demographic - Creating products that resonate with the Millennial demographic can lead to increased success in the market.
3. Feminization of Packaging - By using pastel colors and sleek designs, companies can create packaging that is more attractive to female consumers.
Industry Implications
1. Craft Beer - Craft beer companies can benefit from adopting social media-inspired packaging to increase their brand awareness and exposure.
2. Graphic Design - Graphic design companies can capitalize on the trend of social media-inspired packaging by offering design services that target this specific market.
3. Marketing and Advertising - Marketing and advertising companies can help brands and companies create targeted campaigns that resonate with the Millennial demographic.
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