Extreme polar vacations appeal to values of the Millennial traveler
Implications - Brought on by both fears of impending climate change and the age of competitive travel via social sharing, high-intensity polar travel excursions to both the Arctic and Antarctica are emerging in a variety of forms. This progression speaks to the expectation of self-betterment through one-of-a-kind travel experiences that simultaneously offer adrenaline-driven activities that still emphasize a connection to nature.
Workshop Question - What are you offering your consumer that no one else is?
Trend Themes
1. Extreme Polar Travel - As a result of fears of climate change and the competitive nature of social sharing, high-intensity polar travel excursions have emerged, offering visitors adrenaline-driven activities that still emphasize a connection to nature.
2. Luxury Arctic Lodging - Companies such as Luxury Action are offering high-end, custom experiences for travelers who want to stay in some of Finland's finest hotels and remote options like ice and glass igloos.
3. Nordic and Arctic Safaris - Experience remote Nordic luxury camps in the Finnish territory and safari lodges 500 miles from the Arctic Circle that offers different sorts of adventures like kayaking in the Northwest Passage, rafting and hikes to photograph Arctic animals.
Industry Implications
1. Tourism Industry - Companies in the tourism industry should consider offering more extreme or unique excursions to meet demand from travelers looking for exceptional experiences.
2. Luxury Travel Industry - Luxury travel companies should consider offering more luxurious accommodation options and personalized experiences in remote locations to cater to the demand from wealthy tourists for unique and personalized experiences.
3. Adventure Travel Industry - Companies in the adventure travel industry should focus on providing exceptional and challenging expeditionary excursions to attract travelers looking for unique and adventurous experiences.
5 Featured, 36 Examples:
162,330 Total Clicks
Date Range:
Jan 17 — Feb 17
Trending:
Mild
Consumer Insight Topics:
