The Beauteque "Mask Marketplace" Was Created by a 19-Year-Old
Laura McQuarrie — December 27, 2016 — Fashion
References: beautequemonthly & hellogiggles
One of the most effective ways to launch a new business is to offer solution-driven content that solves the pain points of others; Beauteque is a new venture that does just that.
Beauteque is a new beauty business that was recently launched by 19-year-old Elina Hsueh, who struggled with acne for years until a Korean friend shared a sheet mask with her. Inspired to help others discover solutions to their skin troubles, Hsueh launched her very own "mask marketplace" and subscription service featuring some of the best Korean skincare and beauty products available.
Options available through Beauteque include 'The BB Bag,' which provides a range of body care, skincare and makeup products, as well as the 'Mask Maven' subscription, which exclusively provides popular Asian sheet masks from Korea and Taiwan.
Beauteque is a new beauty business that was recently launched by 19-year-old Elina Hsueh, who struggled with acne for years until a Korean friend shared a sheet mask with her. Inspired to help others discover solutions to their skin troubles, Hsueh launched her very own "mask marketplace" and subscription service featuring some of the best Korean skincare and beauty products available.
Options available through Beauteque include 'The BB Bag,' which provides a range of body care, skincare and makeup products, as well as the 'Mask Maven' subscription, which exclusively provides popular Asian sheet masks from Korea and Taiwan.
Trend Themes
1. Skincare Subscription Services - The rise of subscription services for skincare products presents opportunities for innovative companies to create personalized and convenient solutions for consumers.
2. K-beauty Products - The popularity of Korean beauty products suggests opportunities for disruption in the traditional Western beauty industry by offering unique and effective products.
3. Youth Entrepreneurship - The success of a teenage entrepreneur in launching a beauty business highlights the potential for disruptive innovation by younger generations in various industries.
Industry Implications
1. Beauty Industry - Subscription services and the increasing demand for K-beauty products present opportunities for innovation in the traditional beauty industry.
2. E-commerce Industry - The rise in popularity of subscription services for skincare products creates opportunities for e-commerce companies to offer customized solutions and convenience to consumers.
3. Education Industry - The success of young entrepreneurs like Elina Hsueh highlights the potential for innovation and disruption in the education industry by encouraging and supporting entrepreneurship education for youth.
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