Starbucks Singapore's Artistry Collection is Aesthetically Pleasing
Laura McQuarrie — February 16, 2018 — Lifestyle
References: facebook & designtaxi
From Millennial pink-colored lattes to the Unicorn Frappuccino, Starbucks has unveiled a range of photo-worthy drinks around the world—and Starbucks Singapore's new Artistry collection offers even more creative drinks for fans of the brand to photograph.
The Artistry collection includes the marbled Tahitian Vanilla Macchiato, the Macadamia Cocoa Cappuccino, which sports a color-blocked treatment and the Butterfly Pea Lemonade Cold Brew, which offers up a rainbow gradient.
As well as offering a feast for the eyes, this trio of drinks offers something for every taste, including a milk-based coffee, a chocolate indulgence and a lemonade hybrid. The butterfly pea flower is now a popular ingredient in beverages, as it boasts a distinctive color that changes when it is disrupted by slightly acidic ingredients like lemon.
Image Credit: Starbucks Singapore
The Artistry collection includes the marbled Tahitian Vanilla Macchiato, the Macadamia Cocoa Cappuccino, which sports a color-blocked treatment and the Butterfly Pea Lemonade Cold Brew, which offers up a rainbow gradient.
As well as offering a feast for the eyes, this trio of drinks offers something for every taste, including a milk-based coffee, a chocolate indulgence and a lemonade hybrid. The butterfly pea flower is now a popular ingredient in beverages, as it boasts a distinctive color that changes when it is disrupted by slightly acidic ingredients like lemon.
Image Credit: Starbucks Singapore
Trend Themes
1. Creative Beverage Aesthetics - Starbucks Singapore's Artistry Collection showcases drinks designed to be visually appealing and shareable on social media, creating an opportunity for other beverage brands to explore unique artistic presentations.
2. Color-changing Ingredients - The use of butterfly pea flower in the drinks from Starbucks Singapore's Artistry Collection highlights the trend of incorporating color-changing ingredients in beverages, presenting an opportunity for the food and beverage industry to experiment with visually transformative elements.
3. Hybrid Flavors - Starbucks Singapore's Artistry Collection introduces hybrid flavors combining coffee, chocolate, and lemonade, inspiring other beverage companies to create unique taste combinations and cater to diverse consumer preferences.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the trend of artistic beverage collections to develop visually stunning and Instagrammable drink offerings, appealing to the growing social media-driven consumer base.
2. Artisanal Coffee Shops - Artisanal coffee shops can capitalize on the popularity of visually appealing drinks by creating their own line of artistic beverage collections, providing consumers with unique and photogenic experience.
3. Floral and Herbal Products - The floral and herbal products industry can explore the use of color-changing ingredients like butterfly pea flower to create visually captivating beverages, offering consumers an innovative and aesthetically pleasing drinking experience.
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