Starbucks' New Cherry Blossom Cups are Perfect for Spring
Madison Mackay — March 6, 2018 — Lifestyle
References: starbucks.hk & hypebae
Starbucks created a new line of Cherry Blossom cups, welcoming Spring with the classic Millennial pink color. Following the release of the Strawberry Honey Blossom Creme Frappuccino, the brand created an entire line of merchandise to match.
The Cherry Blossom collection is all designed in the same Springtime theme, featuring an array of mugs, tumblers, cups and bottles. The color scheme has multiple shades of pink, but most prominently the Millennial pink color stands out on each new piece of the line. The brand also released a Spring Season coffee blend in the same floral packaging.
The new line of Cherry Blossom cups, merchandise and coffee from Starbucks can be found online for a limited time.
The Cherry Blossom collection is all designed in the same Springtime theme, featuring an array of mugs, tumblers, cups and bottles. The color scheme has multiple shades of pink, but most prominently the Millennial pink color stands out on each new piece of the line. The brand also released a Spring Season coffee blend in the same floral packaging.
The new line of Cherry Blossom cups, merchandise and coffee from Starbucks can be found online for a limited time.
Trend Themes
1. Spring-themed Drinkware - Opportunity for coffee shops and beverage companies to offer Spring-themed drinkware and merchandise.
2. Millennial Pink Products - Opportunity for companies to capitalize on the popularity of Millennial pink by incorporating it into their products and marketing campaigns.
3. Limited-time Offerings - Opportunity for companies to create hype and demand by offering limited-time products and merchandise.
Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to release seasonal products and merchandise to coincide with Spring
2. Retail - Opportunity for retailers to offer Spring-themed products, including drinkware and other household items, to customers looking for a seasonal refresh.
3. Marketing and Advertising - Opportunity for marketing and advertising companies to incorporate trending colors and themes, like Millennial pink and Spring, into their campaigns.
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