Centdegrés' Blend'It is a Personalized Perfume Experience
Laura McQuarrie — May 9, 2018 — Art & Design
References: centdegres & premiumbeautynews
For the Beautyworld Middle-East show this month in Dubai, design agency Centdegrés' Blend'It is being introduced as a personalized perfume experience in collaboration with several partners.
The site of the fair is being used as a test ground for a new concept in perfume that encourages one to "compose a fragrance in one’s own image, based on your mood at the time of creation using high-quality scents designed by master perfumers that have been adapted for this new experience." As part of the real-time experience, Centdegrés and world fragrance leader Firmenich developed two original scents and four booster scents. Others such as Albéa and Nortier contributed to the primary and secondary packaging designs of the product.
At the show's Blend'It stand, event-goers are invited to choose unique scents that best reflect their personality, plus boosters to match their habits. Visitors leave with three portable spray bottles that contain their custom creations.
The site of the fair is being used as a test ground for a new concept in perfume that encourages one to "compose a fragrance in one’s own image, based on your mood at the time of creation using high-quality scents designed by master perfumers that have been adapted for this new experience." As part of the real-time experience, Centdegrés and world fragrance leader Firmenich developed two original scents and four booster scents. Others such as Albéa and Nortier contributed to the primary and secondary packaging designs of the product.
At the show's Blend'It stand, event-goers are invited to choose unique scents that best reflect their personality, plus boosters to match their habits. Visitors leave with three portable spray bottles that contain their custom creations.
Trend Themes
1. Personalized Perfume Experience - Centdegrés' Blend'It is introducing a personalized perfume experience that allows individuals to compose a fragrance based on their mood, offering disruptive innovation opportunities in the fragrance industry.
2. Real-time Fragrance Creation - The real-time fragrance creation at Beautyworld Middle-East show offers a unique opportunity for consumers to choose scents that reflect their personality and create customized portable perfumes, disrupting the traditional perfume industry.
3. Collaborative Perfume Development - Centdegrés' collaboration with fragrance leaders and packaging designers showcases the potential for collaboration and innovation in the perfume industry, leading to disruptive advancements in product development and packaging design.
Industry Implications
1. Fragrance Industry - The customizable portable perfumes concept presented by Blend'It presents a disruptive innovation opportunity in the fragrance industry, as it allows individuals to create personalized scents based on their preferences and moods.
2. Beauty and Personal Care Industry - The personalized perfume experience offered by Blend'It taps into the trend of customization in the beauty and personal care industry, presenting disruptive opportunities for brands to create unique and tailored scent options for consumers.
3. Packaging Design Industry - The collaboration between Centdegrés, Albéa, and Nortier highlights the potential for disruptive innovation in the packaging design industry, showcasing new possibilities for creating innovative and personalized packaging solutions for fragrance products.
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