Sephora is Inspiring Women Getting Ready for Job Interviews
Alyson Wyers — November 27, 2016 — Lifestyle
References: sephora & springwise
Following branded makeup classes to get a particular look and beauty retailer schools for employees, Sephora will now be offering beauty classes designed to help women prepare for job interviews.
The international beauty retail brand is offering Classes for Confidence in 85 of their US locations, which are specifically designed for females re-entering the work force. Beyond just makeup application, these inspiring beauty classes help these transitioning women gain confidence. They are also taught how to do natural makeup appropriate for work, using products available at Sephora. This program, which is possible due to partnerships with local non-profit organizations, will run until 2020 with a goal of helping 100,000 women and holding 200 classes in 2016 alone.
This integrated approach to consumer engagement gives the customer more than just new merchandise.
The international beauty retail brand is offering Classes for Confidence in 85 of their US locations, which are specifically designed for females re-entering the work force. Beyond just makeup application, these inspiring beauty classes help these transitioning women gain confidence. They are also taught how to do natural makeup appropriate for work, using products available at Sephora. This program, which is possible due to partnerships with local non-profit organizations, will run until 2020 with a goal of helping 100,000 women and holding 200 classes in 2016 alone.
This integrated approach to consumer engagement gives the customer more than just new merchandise.
Trend Themes
1. Beauty Classes for Women - There is a trend of beauty retailers offering classes specifically designed to help women gain confidence and prepare for job interviews.
2. Transitioning Women in the Workforce - There is a trend of programs and initiatives aimed at supporting women who are re-entering the workforce after a break.
3. Integrated Consumer Engagement - There is a trend of brands providing more than just products by offering additional services and experiences to engage customers.
Industry Implications
1. Beauty Retail - The beauty retail industry can explore opportunities to offer specialized beauty classes and services to support women in their professional pursuits.
2. Non-profit - Non-profit organizations can partner with beauty retailers to offer programs and classes that empower and support women in their career transitions.
3. Consumer Services - Companies in the consumer services industry can innovate by incorporating additional value-added services, such as confidence-boosting classes, into their offerings.
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