The wildflower is incorporated into food and drink
Implications - As consumers are enticed by the organic, fragrant nature of wildflowers that balance fruity and herbal notes, an emergence of elderflower and elderberry-enhanced food and beverage can be observed in particular. This shift highlights the interest in all-natural flavor solutions, as well as suggesting a progression of collective palates toward an expectation of complicated, multifaceted flavors.
Workshop Question - How does your brand determine the difference between a lasting trend and a fad?
Trend Themes
1. Fruit and Botanical Infusions - As consumers crave both health and indulgence, botanical and fruit infusions are on the rise.
2. Exotic and Unique Ingredients - As consumer taste preferences continue to evolve to favor unexpected infusions and more exotic pairings, we'll likely continue to observe beverages that push the boundaries for what's possible.
3. Natural and All-natural Flavor Solutions - The interest in all-natural flavor solutions suggests a progression of collective palates toward an expectation of complicated, multifaceted flavors.
Industry Implications
1. Food and Beverage - As the number of flavor options continue to increase, the food and beverage industry is seeing an underlying trend of exotic and all-natural ingredients.
2. Alcohol - As consumers look for healthier alternatives, the alcohol industry is introducing new flavors and ingredients in traditional beverages.
3. Packaging - As consumer preferences for new and interesting flavors and designs are on the rise, manufacturers may consider changes to packaging to accompany product innovation.
