Rosita is a Rose Water Brand Concept by Parisian Agency JOAM
Rebecca Byers — October 16, 2015 — Fashion
References: packagingoftheworld
Rosita is a rose water brand concept developed by Parisian agency JOAM. In order to create a delicate, feminine branding scheme that still felt modern, JOAM used a dusty rose pink and rose imagery that also lend itself to the artisan portion of the fictitious brand.
The Rosita logo is rose that resembles a wax seal and appears on the packaging in an embossed red color. The logo is also repeated in order to create a pattern for other promotional material, such as shopping bags and business cards. In their description of the project, JOAM describes the decision to use a serif font as one that aligned with the goal of creating an artisanal look.
The Rosita logo is rose that resembles a wax seal and appears on the packaging in an embossed red color. The logo is also repeated in order to create a pattern for other promotional material, such as shopping bags and business cards. In their description of the project, JOAM describes the decision to use a serif font as one that aligned with the goal of creating an artisanal look.
Trend Themes
1. Artisanal Branding - Disruptive innovation opportunity: Combining traditional craftsmanship with modern design to create unique and authentic brand experiences.
2. Rose Imagery - Disruptive innovation opportunity: Exploring the symbolic and aesthetic appeal of roses in various industries to evoke sentiment and capture consumer attention.
3. Serif Fonts - Disruptive innovation opportunity: Utilizing serif fonts to convey a sense of heritage and craftsmanship in branding and design.
Industry Implications
1. Beauty and Skincare - Disruptive innovation opportunity: Developing artisanal products and packaging concepts in the beauty and skincare industry to cater to the growing demand for personalized and unique experiences.
2. Hospitality and Luxury - Disruptive innovation opportunity: Incorporating rose imagery and artisanal branding into hospitality and luxury sectors to enhance the overall customer experience and create a sense of exclusivity.
3. Graphic Design and Advertising - Disruptive innovation opportunity: Experimenting with serif fonts in graphic design and advertising to evoke a sense of craftsmanship and sophistication, attracting attention in a saturated market.
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