Budweiser Renames Itself "America" Until November Elections
Meghan Young — May 10, 2016 — Lifestyle
References: budweiser & fastcodesign
The elections in the United States is a hot debate around the world and one that is also dividing the country quite dramatically, yet this patriotic beer branding hopes to remind people what matters in the end. Budweiser has renamed its beer "America" until the November elections. Since summer is peak beer-selling season, it's clear that Budweiser is doing more than its patriotic duty as well.
Yet it's hard to knock the reasoning behind this patriotic beer rebranding. It's simple, clever and better timed than most campaign stunts. More than a few people will succumb to more purchases of this beer -- not to mention share them on Instagram and other social media platforms for sure.
Yet it's hard to knock the reasoning behind this patriotic beer rebranding. It's simple, clever and better timed than most campaign stunts. More than a few people will succumb to more purchases of this beer -- not to mention share them on Instagram and other social media platforms for sure.
Trend Themes
1. Political Branding - The trend of rebranding products with political themes to appeal to consumer patriotism and political interests is on the rise.
2. Patriotic Consumerism - Consumers are increasingly interested in supporting brands that align with their values and express patriotic sentiment.
3. Social Media Marketing - The use of social media platforms to promote patriotic products and campaigns is becoming increasingly popular and effective.
Industry Implications
1. Beverage - The beverage industry can leverage rebranding campaigns like this to create product differentiation and emotional connections with consumers.
2. Advertising - Political advertising agencies can take inspiration from campaigns like this to develop more impactful and relatable marketing strategies for their clients.
3. Social Media - Social media platforms can continue to push the boundaries of effective advertising by creating new tools and features that facilitate innovative campaigns like this one.
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