Skin Food's Queens New York Flagship Boasts Grocery-Inspired Displays
Jana Pijak — September 26, 2016 — Fashion
References: popboxasia & ny.racked
Korean beauty brand Skin Food's New York flagship boutique stays true to the company's wholesome philosophy. The retail space features in-store displays that resemble supermarket produce shelves -- each pairing organic beauty products with fruit and vegetable props that symbolize various natural ingredients.
With a "healthy skin starts with food" brand slogan, Skin Food creates a hybrid retail space in the heart of Flushing, Queens that features produce and farm-themed merchandising units, an in-store nail bar and various product testing areas that further enforce the brand's dedication to nutritious and high quality ingredients.
Targeting Millennial beauty buffs with an appreciation for organic skincare, Skin Food appeals to this sentiment with wholesome branding throughout its NYC retail location while simultaneously impressing visitors' senses with its interactive salon component.
With a "healthy skin starts with food" brand slogan, Skin Food creates a hybrid retail space in the heart of Flushing, Queens that features produce and farm-themed merchandising units, an in-store nail bar and various product testing areas that further enforce the brand's dedication to nutritious and high quality ingredients.
Targeting Millennial beauty buffs with an appreciation for organic skincare, Skin Food appeals to this sentiment with wholesome branding throughout its NYC retail location while simultaneously impressing visitors' senses with its interactive salon component.
Trend Themes
1. Wholesome Beauty Products - There's an opportunity for beauty brands to market organic and natural ingredients that promote overall health and wellness.
2. Grocery-inspired Merchandising - Brands can create unique in-store experiences by incorporating grocery store merchandising techniques with creative displays and props that illustrate product ingredients in a fun and interactive way.
3. Interactive Salon Components - Incorporating an in-store nail bar or other interactive components can provide an experiential element that engages customers and enhances their overall shopping experience.
Industry Implications
1. Beauty and Skincare - Beauty brands can embrace the organic and natural ingredient trend to offer products that promote overall health and wellness.
2. Retail and Merchandising - Physical retailers can use grocery-themed merchandising techniques to create immersive and interactive in-store experiences that stand out from online competitors.
3. Salon and Spa - Incorporating an in-store nail bar or other interactive components can provide an experiential element that engages customers and enhances their overall salon or spa experience.
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