The MAC Nutcracker Sweet Collection Highlights Holiday Color Tones
Michael Hemsworth — November 23, 2016 — Fashion
References: maccosmetics & thedieline
Taking a high-fashion approach to the holiday season, the MAC Nutcracker Sweet Collection features makeup products with seasonal hues and present-inspired packaging to boot.
Patterns and embroidery are put front and center within the design aesthetic of the actual products as well as the packaging. This relates to the imagery of a nutcracker soldier and infuses a touch of whimsy into the holiday cosmetics collection.
The MAC Nutcracker Sweet Collection has been paired with a video marketing campaign that sees the classic Tchaikovsky ballet performance reinterpreted with a modern flair. This helps to drive home the modern, futuristic nature of the cosmetics collection and expand on the storyline created by the vibrant holiday products that are ideal for cold weather looks.
Patterns and embroidery are put front and center within the design aesthetic of the actual products as well as the packaging. This relates to the imagery of a nutcracker soldier and infuses a touch of whimsy into the holiday cosmetics collection.
The MAC Nutcracker Sweet Collection has been paired with a video marketing campaign that sees the classic Tchaikovsky ballet performance reinterpreted with a modern flair. This helps to drive home the modern, futuristic nature of the cosmetics collection and expand on the storyline created by the vibrant holiday products that are ideal for cold weather looks.
Trend Themes
1. Whimsical Holiday Cosmetics - Opportunity for cosmetics companies to create holiday-themed makeup collections with playful designs and packaging.
2. Seasonal Hues - Opportunity for beauty brands to develop makeup products that incorporate seasonal colors and tones for the holiday season.
3. Modern Marketing Campaigns - Opportunity for brands to create video marketing campaigns that reimagine classic holiday themes with a contemporary twist.
Industry Implications
1. Cosmetics - Disruptive innovation opportunities in the cosmetics industry to create holiday-themed makeup collections with whimsical designs.
2. Beauty - Disruptive innovation opportunities in the beauty industry to develop makeup products that incorporate seasonal colors and tones for the holiday season.
3. Branding and Advertising - Disruptive innovation opportunities in the branding and advertising industry to create modern marketing campaigns that reimagine classic holiday themes with a contemporary twist.
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